<input type="text" name="name" placeholder="enter your text" id="myInput" />   $('#myInput').focus(function(){ $(this).attr('placeholder',''); }); $('#myInput').focusout(function(){ $(this).attr('placeholder','enter your text'); }); 

HTML:

<input type="text" name="name" placeholder="enter your text" id="myInput" /> 

jQuery:

$('#myInput').focus(function(){ $(this).attr('placeholder',''); }); $('#myInput').focusout(function(){ $(this).attr('placeholder','enter your text'); });