LINTAS

As a result, the ownership of MNC advertising agencies was either transferred to their local agency management, as in the case of Lintas, along with the right to use their name and service the MNC involved, or the business was transferred to local agencies on specified terms.

Sunday: FIELD 1: Dentsu beat Zenith Optimedia ( walk over); MPG drew Lintas 3- 3; Mail Today beat Yatra.

The more dominant advertizing agencies in Indonesia currently include Citra Lintas, AdForce, IndoAd, Fortune, Inter-Admark, and Matari.

Madison Media Omega has won the media buying and planning brief for Gokaldas Intimatewear, makers of Enamor lingerie.The account will be handled out of Madison's Bangalore office.The account was won in a multi-agency pitch, with Maxus, OMD and RK Swamy Media also pitching.The account was previously handled by Lintas Media Group.

Results: Quarter- finals: Lintas Lions beat Allied Avengers by 3 wickets, Carat Challengers beat Mail Today by 7 wickets, Zenith Tigers beat Group M Gladiators by 4 wickets, MPG Blasters beat Dentsu Dragons by 31 runs.

Citra Lintas Indonesia and Pewarnal DMB&B, for example, have some major clients.

Before Grey; executive creative director at Lowe Lintas and previous to that with Chaitra Leo Burnett.

In Saturday's matches: Zenith Tigers beat Starcom Warriors; Group M Gladiators beat Carat Challengers; Mail Today Maniacs beat Zenith Tigers; Carat Challengers beat Innocean Eagles; Mail Today Maniacs beat Starcom Warriors; Group M Gladiators beat Innocean Eagles; MPG Blasters beat Lintas Lions; Allied Avengers beat Madison Masters; MPG Blasters beat OMD Destroyers; Dentsu Dragons beat Madison Masters; Lintas Lions beat OMD Destroyers; Allied Avengers beat Dentsu Dragons.

Of the larger advertizing agencies in Indonesia, Citra Lintas Indonesia --which became an affiliate of LINTAS International in 1992-- is the largest in terms of billings.