Internal Representation of ?name and ??name

Code

FullForm[Hold[?name]] Syntax::bktmcp: Expression "Hold[?name]]" has no closing "]". Syntax::sntxi: Incomplete expression; more input is needed .

This is exercise 3.2 (page 47) of Power Programming w/ Mathematica

The task is:

"determine the internal representation of the expressions ?name and ??name"

The above is what I tried. It failed. How do I win?