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    "The email should be an opt-in feature" This!!! Commented Nov 17, 2020 at 16:42
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    This new feature needs to be attached to email settings that are already available in preferences, or maybe a new unique one. It doesn't make sense to not make it toggleable like all other SE emails. Commented Nov 17, 2020 at 17:51
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    What does this have to do with the GDPR? Commented Nov 17, 2020 at 23:25
  • I don't think the GDPR says anything that requires this feature to be opt-in. The closest thing is that there needs to be a legal basis for processing personal data used to send emails, but contrary to popular misconception, that legal basis does not have to be explicit consent in advance. Commented Nov 17, 2020 at 23:36
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    There should be an opt-out option, but I'm pretty sure the GDPR doesn't require this to be opt-in. Commented Nov 17, 2020 at 23:43
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    GDPR has absolutely nothing to do with this. Commented Nov 18, 2020 at 1:32
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    @AsteroidsWithWings Maybe not, but the GDPR-concerned user has something to do with it. :) Commented Nov 18, 2020 at 3:44
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    An opt-in would guarantee that virtually no-one gets the emails. Users who are engaged enough to go opt into this would almost certainly be the sort of users who don't need it. These emails obviously shouldn't be sent to people who've opted out of the relevant categories in their email settings, but making it opt-in would defeat the user benefit of sending the email. Commented Nov 18, 2020 at 7:24
  • I just removed the "GDPR" part, as it might be wrong and is not really necessary anyway. Commented Nov 18, 2020 at 7:37
  • It should respect the overall email notification settings, of course. Commented Nov 18, 2020 at 8:26
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    Well here in the Netherlands you are not allowed to send newsletter-type of emails without consent. That probably boils down from EU legislation. That consent NEEDS to be opt-in. It can't be the old fashion remove this checkmark or check this box to NOT receive the newsletter. It has to be click here to subscribe. However these emails are of a different type, so it might not be needed in this case. Commented Nov 18, 2020 at 8:43
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    These messages are considered Transactional Email under the terms of GDPR and therefore exempt from necessary opt in/out. It might be nice to allow the user to opt in/out but there is no legal requirement to do so Commented Nov 19, 2020 at 9:41
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    These emails are only sent to users who have their email settings for Tips & Reminders set to On. Users who have this set to Off should not receive the email, even if they are in the experiment group. Commented Nov 19, 2020 at 11:01
  • @roaima "transactional email" are not a concept from GDPR. What you are probably referring to is the processing of user data on the basis of fulfilling a contract. This would typically include things like "please pick up your order" emails and the general processing of an address to deliver their order. This would not apply to the processing of data in this case as far as I can tell. Most likely this would fall under the processing of PIIs based on a legitimate interest, which is something the user can legally object to which is typically implemented as an opt-out. Commented Nov 21, 2020 at 17:53
  • @DavidMulder Law refers to this very phrase in Where is the line between transactional vs marketing emails with GDPR? Commented Nov 21, 2020 at 18:11