Try adding the following for a Page title
<SharePoint:FieldValue FieldName="Title" runat="server"/> This is based on Robert's answer here - Getting page title of site in Page Layout
updated
ahh...yeah I don't think there is a way to automatically associate a navigational term to a title of any page. That is not OOTB. You could do some custom JavaScript to get the URL name after window() is ready and place that into the title element. Or you can manually set the title of the page in the SEO properties of that specific publishing page from the Ribbon.