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    Note how the non-techie in this example has an emotional connection to the analogy. That's critical in engaging your audience and getting them to want to understand what's going on. Commented Dec 7, 2011 at 22:27
  • I work more in infrastructure than development and I find for most people their house is a very good (and emotional) analogy that fits many different scenarios: construction, inspection, maintenance, repairs, emergencies, renovating, etc. Commented Dec 8, 2011 at 1:20