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The scientific method can be very helpful here. Speculate on what feature(s) people care most about (a hypothesis). Present a choice between products / services that have and don't have those features (an experiment).

If you're creative enough you can come up with a large enough list of what it might be that you feel overwhelmed trying to present them all. In that case do a binary search:

A(1,2,3,4) > B(5,6,7,8) C(1,2) < D(3,4) E(3) > F(4) 

Turns out people really like feature 3 even if they can't explain why.

If you're wondering how you present a product with only one feature realize what this really means is that there is only one feature of the compared products that is different.

The scientific method can be very helpful here. Speculate on what feature(s) people care most about (a hypothesis). Present a choice between products / services that have and don't have those features (an experiment).

If you're creative enough you can come up with a large enough list of what it might be that you feel overwhelmed trying to present them all. In that case do a binary search. For example, you can find the most important feature of 8 features using only 6 products (A-F) and 3 trials:

A(1,2,3,4) > B(5,6,7,8) C(1,2) < D(3,4) E(3) > F(4) 

Turns out people really like feature 3 even if they can't explain why.

If you're wondering how you present a product with only one feature realize what this really means is that there is only one feature of the compared products that is different.

The scientific method can be very helpful here. Speculate on what it might be. Present a choice of products / services that have and don't have those features.

If you're creative enough you can come up with a large enough list of what it might be that you feel overwhelmed trying to present them all. In that case do a binary search.

A(1,2,3,4) > B(5,6,7,8) C(1,2) < D(3,4) E(3) > F(4) 

Turns out people really like feature 3 but they don't even realize it.

If you're wondering how you present a product with only one feature realize what this really means is there is only one feature that is different.

The scientific method can be very helpful here. Speculate on what feature(s) people care most about (a hypothesis). Present a choice between products / services that have and don't have those features (an experiment).

If you're creative enough you can come up with a large enough list of what it might be that you feel overwhelmed trying to present them all. In that case do a binary search:

A(1,2,3,4) > B(5,6,7,8) C(1,2) < D(3,4) E(3) > F(4) 

Turns out people really like feature 3 even if they can't explain why.

If you're wondering how you present a product with only one feature realize what this really means is that there is only one feature of the compared products that is different.

The scientific method can be very helpful here. Speculate on what it might be. Present a choice of products / services that have and don't have those features.

If you're creative enough you can come up with a large enough list of what it might be that you feel overwhelmed trying to present them all. In that case do a binary search.

A(1,2,3,4) > B(4,5,6,7) C(1,2) < D(3,4) E(3) > F(4) 

Turns out people really like feature 3 but they don't even realize it.

If you're wondering how you present a product with only one feature realize what this really means is there is only one feature that is different.

The scientific method can be very helpful here. Speculate on what it might be. Present a choice of products / services that have and don't have those features.

If you're creative enough you can come up with a large enough list of what it might be that you feel overwhelmed trying to present them all. In that case do a binary search.

A(1,2,3,4) > B(5,6,7,8) C(1,2) < D(3,4) E(3) > F(4) 

Turns out people really like feature 3 but they don't even realize it.

If you're wondering how you present a product with only one feature realize what this really means is there is only one feature that is different.