awk -F, -vOFS=, '$2 ~ /\.app$/ { for (i = NF + 1; i > 2; --i) $i = $(i-1); $2 = "INVALID" } 1' file >newfile This would create newfile from file. The awk command sets both the input and output field delimiter to a comma, then tests the value of column two against a regular expression which matches the string .app at the end of the value. If the test succeeds, the record's fields are shifted right one step to make place for the string INVALID as the new second field.
The trailing 1 could be replaced by { print } (it causes every line to be outputted).
With the given example data, the output file would contain
DOM,PROJ,APP,USER,DATE,TIME,STATUS www,test,biz.app,bob,6-1-18,09:33,OK www,INVALID,biz.app,tony,7-11-17,06:22,ok