To quote [my own post from Meta](https://unix.meta.stackexchange.com/q/3960/135943):

# Linking to man pages

I already have a favored method for this, which you can read about in the `less` man page in two places:

 LESS='+/\+cmd' man less

and

 LESS='+/LESS[[:space:]]*Options' man less

(See what I did there?)