NCA SWEET INSIGHTS
State of Treating 2026
The 7th annual State of Treating reflects on confectionery shopping and treating trends in 2025 — a year when sustained macro headwinds shaped confectionery spending, particularly for financially tight or struggling households. The study includes an in-depth category performance review along with the how and why behind the numbers to help uncover category growth opportunities in 2026 and beyond.
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Featured News
Our Story
Chocolate and Candy Are Different From Other Foods
Always a Treat
To help consumers choose the right treat for any occasion, chocolate and candy companies are offering more variety in pack sizes and portion options than ever before—all while reminding consumers that candy is a treat and not a center-of-the-plate food. We’re helping consumers manage their intake of calories and added sugar while still enjoying fun and unique confectionery products.
The Role of Confections in our Lives
Fun & Unique
Confectionery is more than a sweet treat. It’s a spark of joy that turns everyday moments into something special and special occasions into truly memorable events. Chocolate, candy, gum, and mints make memories a little brighter and a lot more fun. American confectioners are proud to craft products that have connected generations, inspired celebrations, and delivered delight for more than 250 years.
CUSTOM RESEARCH
Getting to Know Gum & Mint Consumers
Gum and mints greatly enhance refreshment, focus, confidence, and daily routines. In the inaugural Getting to Know Gum & Mint Consumers report, NCA provides a clear picture of who’s buying these products and why. The research explores category dynamics, purchase behaviors, usage occasions, and what shoppers value most in their favorite refreshing confections.
POLICY & ADVOCACY
The Trusted Voice and Champion of the Confectionery Industry
NCA serves as a knowledgeable, credible, and effective advocate for the confectionery industry. Grounded in data and science, we help shape perceptions and perspectives when it comes to chocolate, candy, gum, and mints.
Our Member Value Proposition
Influence
NCA’s trusted brand plays a key role in shaping and understanding laws impacting chocolate and candy makers.
Insight
NCA uses top-tier data and research to provide members and retailers with insights, trends, and analytics affecting the industry.
Industry Impact
NCA creates global opportunities and connects members with new confectionery business partners.
Did you know?
89%
of consumers believe that health and happiness are interconnected.
98%
of American households buy chocolate or candy at least once a year.
74%
of Americans enjoy sharing gifts of confectionery throughout the year.
Meet our Member Companies
Sweet’s Candy Company
Founded in 1892, Sweet’s Candy Company is known for classic confections like saltwater taffy, jelly beans, and marshmallow treats. As one of the oldest candy companies in the United States, Sweets balances heritage recipes with modern production. Its nostalgic appeal makes it a natural fit for early spring celebrations and everyday enjoyment.
Find out more about other NCA member companies in your state!
NEW SEASON!
The Sweet Life
Our award-winning streaming series takes viewers behind the scenes of the $54 billion confectionery industry to explore the magic of candy making and celebrate the people who make America’s favorite treats.
About National Confectioners Association
The National Confectioners Association is the voice of the U.S. confectionery industry. Our member companies create moments of joy with chocolate, candy, gum, and mints, drive $54 billion in retail sales, and add a little sweetness to life. NCA champions policies that help candy makers and other stakeholders in this unique category thrive while reminding consumers that chocolate and candy are treats.
