Toyota has, for example, developed a method for translating a driver's sensitivity to steering feel into a quantitative model capable of balancing steering effort, returnability, and torque to provide optimum steering feel under a wide range of driving conditions.
The organization believes that many of publications' attributes that are unappreciated by retailers--no warehouse or distribution costs, prepricing, good to excellent turnover, full returnability, free fixtures, wholesaler assistance and low operating expenses--will crystallize in research focusing on direct product profitability (DPP).