SUCCESS® Certified Coaching Program
The SUCCESS®
Coaching Certification
Join the first coaching certification backed by 129 years of SUCCESS principles. Science-backed methodology. World-class faculty. A legacy that transforms.
What Sets Us Apart
Why This Is Different
There are thousands of programs. Most teach tactics. We teach transformation.
129-Year Foundation
Built on SUCCESS magazine's proven principles of achievement — not trends, not fads, but timeless truth since 1897.
Identity-First™ Coaching
We don't start with goals. We start with who your client is becoming. Identity drives behavior. Behavior drives results.
Built-In Practice Building
You won't just learn to coach — you'll learn to build a coaching practice. Marketing, pricing, client acquisition, all included.
Live Weekly Sessions
Real-time coaching practice with Courtland Warren and your cohort. Not pre-recorded — live, interactive, and personal.
Peer Community
Learn alongside a curated group of coaches. Practice in real time. Get feedback from peers and faculty every week.
SUCCESS® Framework
A structured, science-backed methodology grounded in 129 years of research and refined through 20 years of coaching.
Curriculum
What You'll Master
A complete coaching certification designed to make you a transformational coach and a thriving business owner.
Biology of Breakthrough
Understand the neuroscience behind transformation — how the brain changes, why habits form, and how to create lasting shifts.
Identity Architecture
Master the Identity-First™ framework — help clients redefine who they are before they change what they do.
Creating Systems
Design repeatable coaching systems and processes that produce consistent results for every client.
Commitment & Action
Learn how to move clients from insight to action — accountability frameworks, resistance patterns, and momentum building.
Engage Support
Build the community and support structures that sustain transformation — peer coaching, group dynamics, and referral systems.
Score, Reflect & Sustain
Measure coaching outcomes, refine your approach, and build a sustainable practice that grows year after year.
The Legacy Behind the Mission
Coach Orison
In 1897, Orison Swett Marden founded SUCCESS® Magazine with a single conviction: that every person has the power to achieve greatness. He believed that the right principles, the right mindset, and the right guidance could unlock potential in anyone — regardless of where they started.
Often called the father of the American self-help movement, Marden authored over 50 books on personal achievement and inspired millions. His magazine became the voice of possibility for an entire generation — and 129 years later, that voice still echoes in everything we teach.
“There is no medicine like hope, no incentive so great, and no tonic so powerful as expectation of something tomorrow.”
Testimonials
What Our Coaches Say
“Courtland doesn't teach theory. He teaches what actually transforms people. That's why I trusted him with my entire practice.”
Sarah Mitchell
Executive Coach
“I've taken certification programs before. This was different. This had weight. This had legacy. This changed how I show up for my clients.”
Marcus Thompson
SUCCESS Coach (Founding Cohort)
“The principles Courtland teaches aren't trendy. They're timeless. And that's exactly why they work — for me and for everyone I coach.”
Jennifer Liu
Leadership Coach
Investment
Choose Your Path
Lock in your spot in Cohort 2 with flexible payment options.
Payment Plan
24 monthly payments · $3,000 total
- Live certification program
- Weekly cohort sessions with Courtland Warren
- Complete SUCCESS® coaching framework
- Business building curriculum
- SUCCESS® Certified Coach credential
- Lifetime community access
- Marketing materials & branding kit
- Recordings of all live sessions
Pay In Full
One-time payment · Instant access
- Live certification program
- Weekly cohort sessions with Courtland Warren
- Complete SUCCESS® coaching framework
- Business building curriculum
- SUCCESS® Certified Coach credential
- Lifetime community access
- Marketing materials & branding kit
- Recordings of all live sessions
24 monthly payments · Card required
Tier 2
SUCCESS® Master Coach
By Application
Deepen your practice with advanced coaching techniques, group facilitation, and niche specialization. Requires Level 1 completion.
Inquire About PricingTier 3
SUCCESS® Coaching Specialist
Invite Only
The pinnacle of SUCCESS® coaching — train other coaches, lead workshops, and build a coaching organization. By invitation only.
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FAQ
Common Questions
The SUCCESS Coaching Certification is a professional coaching credential built on 129 years of SUCCESS Magazine legacy. It uses an identity-first, biology-based methodology that starts with nervous system regulation, then identity architecture, then action — unlike traditional coaching programs that jump straight to goals and accountability.
SUCCESS Certified is open to coaches across all industries — health, leadership, sales, life coaching, and beyond. Whether you're starting fresh or adding a credential to an existing practice, the methodology works anywhere transformation is needed. No prior coaching experience is required.
The Tier One certification is a 6-week program. Expect 3-5 hours per week: one live cohort session (60-90 minutes), self-paced modules (1-2 hours), and practicum work (1-2 hours). It's designed to fit around a full-time schedule.
The program is $2,997 paid in full, or you can split it into 24 monthly payments of $125/mo ($3,000 total). Klarna and Afterpay are also available. Both options include the complete program, live sessions, community access, and all certification materials.
Most coaching certifications start with goals and accountability. SUCCESS Coaching starts with biology — specifically, nervous system regulation and identity architecture. This science-backed, identity-first approach creates lasting transformation because it addresses the root cause of behavior, not just the behavior itself. It's backed by 129 years of SUCCESS Magazine's research into human achievement.
You'll be certified to coach using the SUCCESS methodology — a structured, identity-first framework. You'll have the credentials, tools, and community support to build or scale your coaching practice with confidence. The certification includes training in nervous system regulation, identity architecture, goal design, emotional mastery, and habit engineering.
Life happens! All live sessions are recorded and available in the member portal. If you need a longer break, we can help you rejoin a future cohort at no extra cost.
The SUCCESS Coaching Certification is issued by SUCCESS Coaching, the education arm of SUCCESS Enterprises — the same organization behind SUCCESS Magazine, founded in 1897. The certification represents mastery of the SUCCESS methodology, a proprietary framework built on neuroscience, identity psychology, and 129 years of achievement research.
Your Next Chapter Starts Here
Join a community of coaches backed by 129 years of SUCCESS® principles. Cohort 2 starting soon.
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