Retina 0.8.2, 2323 22 bytes
.(.) $&$1$1 . $* M`. 0$1$ Try it online!Try it online! Link includes test cases. Edit: Saved 1 byte thanks to Martin Ender's comment on @Leo's Retina answer to the EAN-8 question. Explanation:
.(.) $&$1$1 Triplicate alternate digits.
. $* Convert each digit to unary.
M`. TakeCount the sum and convert back to decimalnumber of character boundaries, which is one more than the number of characters.
0$1$ Check for divisibilty by 10, but allow for the 1 we just added.