Establishment Of Philippine Popular Music Industry

This research will investigate and analyze the reasons and consequences of corporate dominance over big labels, which have been important in the Philippine popular music business since 1982 when the first major label was founded. Popular music scholars have argued that it is one of the cultural industries, generating cultural products as commodities in a particularly dangerous commercial setting. The popular-music business in the Philippines from 1982 to 1994, dubbed the Pop Era, might be understood by mass culture theories of manipulation rather than cultural-studies models of popular culture in which meanings are negotiated. Although people choose to consume popular music, the market has been dominated by an oligopoly of music industry corporations and media industries.