Suppose I have this text, where | is point.

This is the te|xt.

Now I want to put the word text in bold, so I use Org keybindings and do C-c C-x C-f and pick *. This is what happens:

This is the te *|* xt.

Would it be possible to have the markers surround the symbol where point is? Like this:

This is the *text*.

I know org-emphasize works on the active region, but it would be quicker if it was done automatically on the symbol where point is.