Marketplace

Sell the trip,
not just the seat.

Flights are just 15% of travel spend. FLYR Marketplace helps your airline capture the rest, turning third-party content into first-party revenue through one seamless platform.

Go beyond the flight

Travelers spend trillions elsewhere, while airlines fight for razor-thin ticket margins.

Flights = 15% of global travel spend.

The other 85%? Not yours.

FLYR Marketplace changes that. It puts your airline at the center of the journey—more revenue, stronger loyalty, and one place for travelers to plan their trip.

Travelers want more than a ticket

The first thing travelers buy is the flight—and Marketplace helps you capture the rest as the one-stop shop for the whole journey.

45%

of travelers (and 50% of Gen Z) want to book their entire trip in one place.*

60%

say they’d add a hotel when buying a flight if the option was offered.*

70%

of Gen Z book bundles frequently.*

Dynamic packaging can deliver 10-20% revenue uplift via better conversion and bigger baskets.*

* McKinsey

Solving the headaches of non-air retailing

The solution

Marketplace fixes this with plug-and-play retailing that takes the pain out of adding, selling, and servicing non-air products.

What you gain with Marketplace

Expand margins

Capture the high-margin 85% of spend beyond flights.

Own the traveler

Keep customers booking with you, building loyalty and lifetime value.

Elevate the experience

Personalize, reward, and service with one customer view.

Scale with confidence

Start small, grow to full marketplace retailing.

Stay in control

Decide what’s sold, how it’s packaged, and where it’s offered.

Move fast

Contract and launch new content without IT bottlenecks.

Passengers who make ancillary purchases aren't just revenue boosters for the airline, they're nearly 3x more profitable.

– McKinsey

Margins that make your CFO smile

Selling a flight earns airlines ~$7 profit on average.* Selling a hotel, insurance, or even eSIM? The same, or more. And you don’t have to operate the service.

*Based on IATA 2025 forecast 3.6% net margin (~$7 per passenger)

Profit by Product

*Based on IATA 2025 forecast 3.6% net margin (~$7 per passenger)

Drive revenue at every step of the journey.

Travelers make dozens of decisions between booking and boarding. FLYR Marketplace helps your airline turn each one into high-margin revenue, from hotels and tours to eSIMs and airport services.

Hotel Stay

At flight purchase

Traveler completes their booking with a hotel, unlocking $25 in commission.

Incremental profit: $25

Day Tour

One week before departure

In trip-planning mode, traveler adds a local experience, adding $10 more profit.

Incremental profit: $35

Airport fast track

One day before departure

Preparing for a 7am flight, traveler adds fast track access, adding $4 in profit.

Incremental profit: $39

eSim card

Before takeoff

Traveler adds local data plan with one click while boarding, adding $7 in pure-margin profit.

Incremental profit: $46

Hotel transfer

Upon arrival

Upon arrival, traveler books a private transfer to their hotel, adding $2 in profit.

Incremental profit: $48

Five contextualized offers. Six times the profit.
One loyal customer.

One platform. Any product. Every channel.

Marketplace is built on FLYR’s Offer & Order system, giving airlines a faster, simpler way to retail more.

Unified catalog

Flights, hotels, transfers, tours, events, all managed the same way.

Supplier onboarding

Add partners in weeks, not months with plug-and-play activation and developer tools.

Omnichannel retailing

Sell across your .com, app, agents, or indirect channels—all connected.

Shopping cart

Start trips anywhere—flight, hotel, or experience—and build the rest around it in one seamless order.

Seamless servicing

One order with consistent policies so travelers always know where to go when plans change.

Frictionless payments

One checkout, flexible settlement, and loyalty points payment options.

Unlike bolt-on competitors, FLYR Marketplace is natively integrated with our Offer & Order core. One platform, one data model, and one customer view.

Modernize on your terms

Marketplace is modular, Offer & Order compliant, and PSS-compatible. Activating new content is as simple as selecting a supplier. No complex IT projects. No rip-and-replace. No disruption.

Sell the trip, not just the seat.