I am trying to implement a script where basically my players would reach the target destination. Below is my script

 private void MoveTowardsGoal(){
 if (Vector3.Distance (reachGoalTarget.transform.position, transform.position) > 2.0f) {
 rDirection = (reachGoalTarget.transform.position - transform.position).normalized;
 if (rAcceleration < rMaxSpeed) {
 rAcceleration += 0.5f; 
 }
 rVelocity = rDirection * Time.deltaTime * rAcceleration;
 transform.Translate (rVelocity,Space.World);
 }
 }

It works fine, the objects move towards the destination point. But I want them to move looking at the target in the forward direction ( forward z axis ). Currently they move with their x axis facing front.

I tried a simple rotation inside Start() like transform.LookAt(reachGoalTarget.transform). With this they look in the forward direction but then they completely move off their initial positions by rotating themselves to reach the goal.

Please provide suggestions as to what I can change or if I am doing anything wrong here. Thanks!