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  • I'm afraid neither frontend or adminhtml will work in my case. Thanks for your help though! Commented Dec 4, 2014 at 13:53
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    @DanHanly. Sorry. Apparently I'm not that good at shooting in the dark. At least you have a place to start debugging. layoutDirective is the start point. Commented Dec 4, 2014 at 13:55
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    The 'area' point was a good one, though it wasn't appropriate to add the it into the layout handle declaration. Before I begin adding parameters to the order, I needed to add the following line - $emailTemplate->setDesignConfig(['area' => 'frontend', 'store' => $storeId]); This meant that the email itself was configured to utilise a specific area. Your thought process led me to discover this answer, so thanks very much for that. Commented Dec 5, 2014 at 14:05
  • @DanHanly. AHA. I knew it was something about the area. Nice call on the the setDesignConfig. I learned something from this question also :). Commented Dec 5, 2014 at 14:15
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    @DanHanly. Thanks. But I feel a little bad that I didn't give a right answer. I feel like I don't really deserve the full bounty. :) Commented Dec 10, 2014 at 15:18