Let there be $N=3^{11}$ ways of arranging 11 beads of 3 different type in a string (not formed a necklace yet).
The question is, when we connect them up to form a necklace, how many of these necklaces are repeats of each other?
Given an arbitrary necklace, we could rotate it $k$ spaces, and get another necklace. It likely is a different necklace, but could be the same.
Lemma: If a necklace rotated by $1\leq k \leq 10$ places yields the same necklace, then all beads are of the same type. The converse is trivially true.
Hint: Let's consider what it means, if the rotated necklace is the same. This means that the bead in the 1st place, is the same as the bead in the $1+k$ place, is the same as the bead in the $1+2k$ place, etc.
As such, this tells us, given any string, it will (very likely) form the same necklace as 10 other strings (for a total of 11).
The only exception are the 3 necklaces, which are beads all of the same type. Hence, for each of these $N-3$ strings correspond to a set of 11 strings which yield the same necklace, thus there are $\frac{N-3} {11} $ distinct necklaces. Adding on the 3 strings whose beads are of the same type (which clearly give us distinct necklaces), we get $\frac{N-3}{11} + 3$ distinct necklaces.
Note: Burnside is the best way to solve this; you can see how the ideas above are expressed in Burnside.