$\require{AMScd}$
We will show that your statements 1. and 2. are equivalent to the following:
- There exists an isomorphism $\mu : M \to M' \oplus M''$ such that the following diagram with exact rows commutes
\begin{CD} 0 @>>> M' @>f>> M @>g>> M'' @>>> 0\\ @. @V\text{Id}_{M'}VV @V\mu VV @VV\text{Id}_{M''}V\\ 0 @>>> M' @>i>> M' \oplus M'' @>p>> M'' @>>> 0 \end{CD} Here, $i$ and $p$ are the obvious injection and projection respectively.
(3. $\implies$ 2.) Define $\psi := \text{pr}_{M'} \circ \mu$. Here, $\text{pr}_{M'} : M' \oplus M'' \to M'$ is defined by $(m',m'') \mapsto m'$. Then for $m' \in M'$ we have $$ (\psi \circ f)(m') = \text{pr}_{M'}(\mu(f(m'))) = \text{pr}_{M'}(i(m')) = \text{pr}_{M'}(m',0) = m', $$ where we used that the left square in the diagram commutes.
(3. $\implies$ 1.) Define $\phi(m'') := \mu^{-1}(0,m'')$ for $m'' \in M''$. Then we have $$ (g \circ \phi)(m'') = g(\mu^{-1}(0,m'')) = p(0,m'')=m'', $$ where again we used that the right square commutes, and that $\mu$ is bijective.
(2. $\implies$ 3.) Let $\mu(m) := (\psi(m),g(m))$. You can check that the diagram does indeed commute. By the five lemma, $\mu$ is an isomorphism, since $\text{Id}$ is always bijective.
(1. $\implies$ 3.) Define $\nu : M' \oplus M'' \to M$ by $\nu(m',m'') = f(m')+\phi(m'')$. You can check that the following diagram then commutes: \begin{CD} 0 @>>> M' @>f>> M @>g>> M'' @>>> 0\\ @. @A\text{Id}_{M'}AA @A\nu AA @AA\text{Id}_{M''}A\\ 0 @>>> M' @>i>> M' \oplus M'' @>p>> M'' @>>> 0 \end{CD} Again, by the five lemma we have that $\nu$ is an isomorphism, so 3. follows.
Now we have shown that 1. and 2. are equivalent to 3., so in particular 1. and 2. are equivalent. Hope this helps!