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I believe that aspects of the rebrand violate the moderator agreement, and triggering a moderator vote may be the only way to try to change it if all else fails.

While there's a process to vote, I'm wondering if using spaces like here, that or the mod team to organise, or doing it externally would be needed?

Basically, what can I do when opposing a corporate mandated action on and about the platform they own?

I've been fairly focused on trying to mitigate (and let's be honest, disrupt) the current plans to sunset the Stack Exchange brand name. The company's seemingly been evasive about it, and I've been pretty clear that I feel that it's not to the benefit of the broader community.

I believe this comment is confirmation that the plan is solid, without clear communications to the moderators — I've asked about it multiple times in private and public communications — here's a useful starting point and community managers would be aware where I've asked privately as well. The consistent replies I've gotten was… no one seems to know:

Yes, we will be moving all sites under the Stack Overflow umbrella in the future. We don't have a hard timeline at the moment but we will share that once we do. This is a branding decision that we are moving forward with. We are currently conducting research on what it will look like for all Stack Exchange sites, including Stack Overflow and we are keeping the concerns that communities on sites outside of SO have signaled in mind. We'll present this to Meta when we have more to share.

Now, the problem with a lack of hard timeline but a definite decision is we don't have a clear idea when we can feedback to stop this, and how. Doing it too late is a waste of resources. Doing it too early means if we have a chance of a less adversarial solution — we've already burnt our bridges.

I believe that as per the strike agreement — there are potential violations at these three points

Not making irreversible changes to the platform

An announcement was made to the Moderator Team, stating that a major change was being made to a foundational system of the platform and that this change would be applied network-wide and irrevocably. (This planned change, which is still private, was referred to as "the second shoe" during strike coordination.) That change was temporarily paused shortly prior to the strike while the impact was reevaluated, mitigations investigated, and potential adjustments investigated. It has since been clarified that this will not be an irreversible change and that that was a mistaken assumption on the part of the person posting the announcement.

The internal Stack Exchange, Inc. process for making announcements has been updated to reflect that system changes are almost never irrevocable or irreversible and should not be announced as such.

This is an irreversible change that's been pushed through despite valid problems pointed out by community members (including moderators) and staff. It has a potential negative impact to the smaller sites.

Gathering community feedback before committing to a major change to the platform

Committing to transparency

Stack Exchange, Inc. staff will be as transparent as possible about product development and policy, regularly sharing updates and proposed changes. Releases will be communicated in a timely manner. Whenever possible, staff will provide insights behind key product and policy decisions to the community.

I've repeatedly made requests for information, and been told "we don't have any". The unavailability of timely information affects moderators ability to communicate with their communities, or try to take actions to influence or mitigate these changes. I've been told by folks they had no information repeatedly so the problem's internal as much as external — and taking them at their word, their queries are not being responded to promptly.

Taking into account community feedback

Staff will work with the community when making decisions about product development and policy, taking into consideration community feedback and suggestions while also considering other data points and research. Feedback on releases that substantively impact the user experience will be sought at the earliest possible opportunity, ideally during an initial ideation and requirements gathering phase of work, but absolutely far enough before the release of a “beta” product such that the feedback given can still influence the direction of the tool or change, and be incorporated into the design.

While we've given feedback — it seems that a good chunk of feedback not fitting with 'the plan' has been ignored. We've not had any alternative rebrands discussed. Where the community feedback has been taken into account is unclear and it seems ignored in specific places.

As such, our feedback isn't seemingly being taken into account, and these delays in responses and lack of clarity means we can't really affect how things will go.

Putting it to a vote is one option but it's final. If we manage to get a result that stops the change, we'll probably burn lots of bridges in the process. Failure probably means we might have folks choosing other means to express their unhappiness. The rebrand would do both anyway.

While I'd like more co-operative measures, I'm looking at this as one of the few options that might actually work… so how does the community feel about it, and what can we do to make this work?

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    Honestly, we're not being cagey about the rebrand, there just isn't that much information to share. No one knows for sure exactly what it will look like, and there aren't hidden transition plans behind the scenes. It's just not clearly defined yet. We shared what we knew about it in public at the earliest reasonable opportunity - for the sake of transparency, to lay out the concept, to gather feedback. That's the price for early communication: there just won't be answers to a lot of your questions yet, not even speculative ones. Commented Nov 22 at 2:17
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    @Slate The rebrand to stack overflow being a confirmed thing has been mentioned multiple times - and that's a core problem for me and others. "Yes, we will be moving all sites under the Stack Overflow umbrella in the future." There's been other comments as well from staff to that extent, so unless I've something more concrete, its hard to believe its not what y'all are gonna do. And frankly I'm not a good organiser compared to some other folks so working out what I need to do earlier to get things moving if I have to, and using those opportunities to hopefully change things is useful. Commented Nov 22 at 3:08
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    And frankly, the company hasn't anywhere near the level of trust where I can take 'trust me' or even a definite statement as truth. This is precisely the sort of initiative where I'd expect the company to push forward, then wonder why things went wrong. And where I'm getting "Yes, we are definately but we don't exactly know how" and "We don't have any information yet, but trust us" ... both paths are not good ones. I've known the company to both suddenly U turn on what they said, and ignore problems hoping they go away so... I do feel a certain evasiveness about the topic. Commented Nov 22 at 3:12
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    I can empathize with a feeling of evasiveness, and obviously, the lack of trust. I aim to clarify that actual evasiveness is not the cause. Rather, there is no developed internal execution plan that would admit clear, forthright answers. In effect, we are doing "it," but neither you nor I have a clear picture of what "it" exactly is. (If I had one, I would share it.) Discussing early wasn't meant to cause concern, just aid transparency, even if we didn't have the answers ready to go. Was it a mistake to talk about the rebrand so early in the process, when everything is still so speculative? Commented Nov 22 at 19:56
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    This is all to say, worries about the future are understandable. The fact of the matter is, we've got folks on the ground talking with users, actively exploring what the rebrand and redesign might look like. Heck, Carrot posted one related to the redesign two days ago. Testing and research are underway to see what general users want out of the rebrand, as Piper has indicated. I'll acknowledge that people are talking about "it" as though "it" is certainly happening, of course. Nevertheless, I don't think anything irreversible has actually taken place. It's all in process, all very early. Commented Nov 22 at 20:13
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    Early discussion is always appreciated. Speaking about problematic aspects of what's happening - the universal rebrand to stack overflow as definite, and that one part of the company is saying "this is certain" and another saying "chill, it isn't!" makes me worry tho. And ideally of course we wouldn't have to trigger these mechanisms to be heard - but least here I'd like to keep that option open and ready in case we needed to. Commented Nov 22 at 23:21
  • @Slate are you referring to the "new contributor" post? Because that doesn't have any obvious connection to the redesign and certainly none to the rebrand. Also, 'we are doing "it," but [nobody has a clear picture] what "it" exactly is' - sounds like typical management actionism leading to a trainwreck. Specifically, it feels like a company I worked for a decade ago which changed structure 3x in two years (reshaped sub-companies, merged all into one, then split into the same subs again); that company ended up in a worse state. Moving everything under SO feels like it might end in the same way. Commented 2 days ago
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    @l4mpi Most major initiatives start when a core team decides it's a worthwhile thing to do, as has happened here. They may not know all of the execution details. They only need to know it's possible, understand the tradeoffs, and decide it's worthwhile. On this point, you may disagree with them (even vehemently so), but it doesn't mean they're ignoring you, unaware of the risks, or being dodgy. I agree with you that the project has risk (note: risk is not bad). Predicting failure is easy when few specifics have been shared; let's wait until we both know more? Commented 2 days ago
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    @Slate well I disagree with the premise before even getting to the nitty gritty. It's not only the communicated plan that's on the level of "1. Rebrand and redesign all of SE 2. ??? 3. Profit", the decision tree that resulted the decision that this is a worthwile thing to do is just as opaque - "1. Ad impressions and engangement are down 2. ??? 3. Rebrand and redesign all of SE". So from my PoV this seems like yet another flailing attempt at chasing growth or rather attempting to stop the bleeding and I don't think new colours or a different name or logo at the top will change much. Commented 2 days ago
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    @Slate also, the communication does not feel very consistent which does not inspire confidence. E.g. there was one rebranding post that roughly said "we're too SO-focused and make too many decisions for SO, that's not good for the nontechnical sites". But then it was communicated that the goal is to put everything under the SO umbrella. These two data points already clash on their own and make me question if the people making those decisions do have a decent understanding of all the required parts. Commented 2 days ago
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    Your questions are fair, but lie outside what I can personally speak to. Commented 2 days ago
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    @Slate "That's the price for early communication: there just won't be answers to a lot of your questions yet, not even speculative ones".. Are we really pretending to call something that based on clear evidence (some even mentioned in this post ) has already be decided to happen, with the only "open point" being "when" instead of "if" speculative?? Sorry for the bluntness, but if the company is so "un-smart" to have already planned to go on the change despite the backlash and yet so "early" in the implementation process that they cant share or discuss anything... that is a "they" problem Commented yesterday
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    @Slate How can you folk even think to be taken seriously when you claim to already have make your choice despite us, "no need to consider your backslash" and then at the same time claim "we haven't got anything concrete to share yet" when specific question about the ALREADY APPROVED NOT GOING BACK change are made??? Commented yesterday

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