80+ Marketing Tactics You Didn't Know Existed — Specific to Your Niche

You built something on the side. Now you need your first paying customers. Playbook shows you exactly where to find them — with step-by-step instructions. Ready in minutes.

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Free to start. No credit card required.

How It Works

Tell Playbook what you built and who it's for. Get back a distribution plan in minutes.

1. Describe Your Product

Tell us what you built and who it's for. (e.g., "A habit tracker for remote workers").

2. Get Your Playbook

80+ tactics you wouldn't have found on your own — niche online sponsorship opportunities, micro-influencers, hidden communities, and more.

3. Execute

Each tactic has step-by-step instructions. No guesswork. Just do the thing.

Discover Channels You Haven't Tried Yet

Each tailored to your product and audience.

Borrow Someone Else's Audience

Micro-influencers your audience already trusts — with exact handles, outreach scripts, and why they're a fit.

For each influencer tactic, you'll get:

☑ Why this influencer's audience matches your product ☑ Exact contact method (handle, email, or where to find it) ☑ Step-by-step partnership guide ☑ Ready-to-send outreach message personalized to their content

Launch Where Early Adopters Actually Look

Directories and launch platforms you've never heard of, where early adopters actively hunt for new products.

For each launch platform, you'll get:

☑ Direct link to submit your product ☑ Multi-step, platform-specific pre-launch checklist ☑ 2-3 hook variations tailored to this platform's style ☑ Ready-to-use launch post template for your product

Sponsor the Hidden Gems

Niche newsletters and podcasts your customers already read — not the obvious picks everyone sponsors.

For each sponsorship opportunity, you'll get:

☑ How to sponsor (Passionfroot, email, or sponsor page link) ☑ 1-2 ad copy variations with headline, body, and CTA ☑ Copy matched to this specific audience's tone

Find Your People

The exact Slack groups, Discords, and forums where your audience hangs out — with guides on how to show up without getting banned.

For each community tactic, you'll get:

☑ Community link, rules, and tone/format norms ☑ Step-by-step guide to build credibility ☑ 2-3 copy-paste comment templates that add genuine value ☑ Post template that establishes expertise naturally

Build a Free Tool, Get Paying Customers

Free tool ideas that pull in high-intent traffic. We scope the MVP so you can build it in a weekend.

For each tool idea, you'll get:

☑ MVP scope: exact inputs, outputs, and what to leave out ☑ Copy-paste AI prompt to generate a full PRD for the tool ☑ Lead capture strategy with ready-to-use form copy

Win Customers One by One

Creative, founder-led tactics you wouldn't think of — like partnering with Etsy sellers to slip a card in their packages, or hijacking a competitor's churned users. Original ideas that are specific and effective.

For each growth hack, you'll get:

☑ Why this tactic works for your specific product ☑ Step-by-step execution with copy-paste actions ☑ Copy-paste AI prompt to generate more variations at scale
"This is really helpful with some easy and clear paths how to find users. Super helpful!"
@sanderdesnaijer

You shipped the code. Where are the users?

You launched on Product Hunt, got your upvotes... and then the traffic died 24 hours later. Now you're staring at $0 MRR, still stuck in the 9-5, wondering if this side project was a waste of time. It wasn't. You need to know where your customers actually hang out — and exactly how to reach them.

You've tried the alternatives. Here's why they didn't work.

ChatGPT

Free

"Post in relevant subreddits." Cool — which ones? You still have to do all the research yourself.

Marketing Courses

$200+

20 hours of video telling you to "build a personal brand" and post 5 threads a day. You don't have time for that.

Marketing Agency

$2,000+/mo

Great if you've raised a Series A. Not great if you're bootstrapping on savings.

Playbook

$29 one-time

80+ tactics with exact names, URLs, and step-by-step instructions — specific to your product. Ready in minutes.

Tom, founder of Playbook

I built this because I hate marketing too.

I'm Tom, a developer just like you. I've built 5 SaaS products. The code was solid. The marketing was nonexistent.

4 of them failed. Not because the product was bad, but because I was terrified of "marketing." I didn't want to be a LinkedIn influencer. I just wanted people to use my software.

I built Playbook to solve my own problem. A tool that just tells me what to do to get users, so I can get back to coding. No agencies, no retainers, just a plan.

One Payment. Forever Access.

No subscriptions eating into your runway.

$29 one-time

Unlock your full playbook

  • 80+ tactics across communities, newsletters, and influencers you've never heard of
  • Step-by-step execution guides for each tactic
  • Lifetime access — no recurring fees
Get Started & Try For Free

30-day money-back guarantee. No questions asked.

Frequently Asked Questions

Yes — in fact, it's better if you use this before you launch. The "Product Launch Sites" and "Engineering as Marketing" categories are designed to help you build a waitlist before you write the first line of code.

ChatGPT will tell you to "post in relevant subreddits" and "consider newsletter sponsorships." Helpful in theory, useless in practice. You still have to find the subreddits, research the newsletters, and figure out what to actually say.

Playbook gives you specific tactics with step-by-step instructions — not vague recommendations you have to figure out yourself.

We've generated tactics for everything from "SaaS for beekeepers" to "compliance software for dentists." If there's an audience for your product online, Playbook will find where they hang out.

No. You pay once, you own the tactics forever. No monthly fees eating into your runway.

No. You still have to do the work. Playbook gives you the map and the compass, but you have to walk the path. If you're looking for a "push button, get money" tool, this isn't it.

Your side project doesn't have to stay a side project.

80+ tactics to get your first paying customers. Specific to your niche. Ready in minutes.

Get Started & Try For Free