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  • Do you have a 1:1 cardinal relationship in your Contact Model (i.e. an Attribute Group in Data Designer) to your 'Persona' Data Extension? Is there always a value for sub_id for each Contact? Commented Jul 7, 2017 at 3:32
  • @EliotHarper, I am able to access the value of a field in Data Extension but, here I need to access the value of a subscriber profile attribute field and not a Data Extension field. Commented Jul 7, 2017 at 3:51
  • @EliotHarper, FYI: I have a population in Contact builder data designer related to a Data Extension in 1:1 relationship. Commented Jul 7, 2017 at 4:06
  • You can only use data binding in the Contact, Journey or Event context. You can't use data binding to reference Subscriber Profile Attributes, so this won't work. However, don't despair, there is another solution. Before I share that, can you explain what are you using that Subscriber Profile Attribute for? I assume that's needed for something in your Custom Activity, is that correct? Commented Jul 7, 2017 at 4:44
  • But, here the documentation contains syntax for accessing the profile attribute but, not working for me. I need the profile attribute value for my custom activity. So, please tell me how to access it. Commented Jul 7, 2017 at 5:20