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  • "Email Demographics" in your answer {{Contact.Attribute."Email Demographics".sub_id}} is Data Extension name right? Commented Jul 11, 2017 at 5:36
  • No, this is the Attribute Set name for the All Subscribers list (which contains Subscriber Profile Attributes). You will see this in your Contact Model within the 'Email Data' Attribute Group. Commented Jul 11, 2017 at 6:24
  • Glad I could help. And if you deem this answer worthy of awarding your assigned bounty, you will need to click the bounty award icon next to my answer to award it. Commented Jul 11, 2017 at 6:35
  • Awarded the bounty :-) Commented Jul 11, 2017 at 6:40
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    FYI, I might be wrong about the requirement to have an if/else block helper to test if a value exists. That definitely used to be the behaviour (last year) but Salesforce may have fixed that. Anyway, there's no harm to include it. Commented Jul 11, 2017 at 6:53