The reason is that hash($pepper . $salt . $password) effectively build a pseudo random function with $pepper as key and $salt.$password as input (for sane hash candidates like PBDKF2PBKDF2 with SHA*, bcrypt or scrypt). Two of the guarantees of a pseudo random function are that you cannot deduce the input from the output under a secret key and neither the output from the input without the knowledge of the key. This sounds a lot like the one-way property of hash functions, but the difference lies in the fact that with low entropy values like passwords you can effectively enumerate all possible values and compute the images under the public hash function and thus find the value whose image matches the pre-image. With a pseudo random function you cannot do so without the key (i.e. without the pepper) as you can't even compute the image of a single value without the key.