I was able to successfully build the package and deploy it to CDN and Sharepoint, it's working fine for the first release.
If iI want to update the typescript code to change my UI/logic and release a next version "gulp --ship" creates a new bundled file under "temp/deploy" if iI deploy the new file to azureAzure CDN changes are not affecting in my Sharepoint page.
The changes are affected only when iI update the .sppkg file because the jsonJSON file under "temp/deploy" holds the reference for the new bundled file in the json node "loaderconfig/script resources".
I'm building the multi-tenant application so for small fixes, it's not advisable to ask the client include the app package in their appcatalog.
Can someone suggest the workaround for this ?