Pursuit

Pursuit is an innovative AI-driven platform specifically designed to transform the way businesses engage with the public sector. With access to an expansive database containing over 90,000 public-sector entities across the United States, Pursuit enables companies to identify and prioritize high-probability sales opportunities. Its advanced scoring system evaluates each entity, detecting live buying signals and pinpointing the ideal contacts to ensure timely engagement. By integrating real-time data seamlessly into existing CRM systems, Pursuit not only enhances the sales pipeline generation process but also minimizes friction in customer acquisition. For organizations aiming to secure government contracts and foster relationships with public entities, Pursuit serves as an invaluable tool that maximizes outreach efforts and significantly improves win rates.

Early Buying Signals Detection

Pursuit surfaces critical buying signals 6-18 months before Requests for Proposals (RFPs) go live. This feature allows your sales team to position themselves as incumbents rather than outsiders, capitalizing on the right opportunities at the right time.

Comprehensive Entity Database

With access to over 110,000 public-sector entities, Pursuit provides a detailed overview of various procurement processes and budget cycles. This extensive database acts as a crucial resource for understanding the unique challenges associated with selling to government organizations.

Real-time CRM Integration

Pursuit integrates seamlessly with popular CRM systems like Salesforce and HubSpot, ensuring that data flows automatically into your existing workflows. This native integration allows for continuous enrichment of accounts and contacts, enhancing operational efficiency.

Targeted Outreach Lists

The platform generates prioritized outreach lists based on real-time buying signals, ensuring that sales development representatives (SDRs) focus their efforts on the most promising leads. This feature significantly boosts the chances of successful engagement with potential clients.

Government Contracting

Businesses can leverage Pursuit to identify upcoming government contracts well in advance. By understanding the procurement timelines, companies can tailor their proposals and outreach strategies to align with the needs of public-sector entities.

Sales Strategy Optimization

Sales leaders can utilize Pursuit to gain visibility into which representatives are tracking specific buying signals. This insight helps in identifying coverage gaps and forecasting sales with greater confidence, thereby optimizing overall sales strategies.

Account-Based Marketing Campaigns

Marketing teams can build targeted Account-Based Marketing (ABM) campaigns using real buying signals, such as budget approvals and contract expirations. This targeted approach increases engagement rates and improves the effectiveness of marketing efforts.

Customer Success Management

Customer success teams can set configurable alerts for contract renewals and monitor potential churn signals, such as leadership changes or budget cuts. This proactive approach allows businesses to address client needs before they escalate, fostering long-term relationships.

How does Pursuit help with government sales?

Pursuit enhances government sales by providing early detection of buying signals, comprehensive data on public-sector entities, and seamless integration with CRM systems, enabling businesses to engage with the right opportunities effectively.

What types of organizations can benefit from Pursuit?

Any organization seeking to engage with public-sector entities, including those in technology, construction, and consulting, can benefit from Pursuit. The platform is tailored to support businesses aiming to secure government contracts and improve their sales processes.

How does Pursuit ensure data accuracy?

Pursuit maintains a high level of data accuracy through continuous enrichment processes and integration with existing CRM systems. This ensures that users have access to up-to-date information for effective decision-making.

Can Pursuit integrate with my existing CRM?

Yes, Pursuit offers native integrations with popular CRM platforms such as Salesforce and HubSpot. This allows for a seamless flow of data and reduces the need for manual data entry, enhancing productivity across teams.