[Tedious mode ON] Are you trying to add a ZIP archive to a version control repository? Apache Subversion is a version control system, not an ordinarya simple file storage or dropboxDropbox! It's designed to store and controlmanage your code. Since you use the term "project", I assume that you simply zipped your source code files and wantwanted to commit them as the archive. That's not how it works. [Tedious mode OFF]
Nevertheless, the command you need is
svn import "C:\Users\name\Desktop\BCRAsigurariViata v1.0.zip" "https://192.168.1.4:448/svn/BCRAsigViata/BCRAsigurariViata v1.0.zip" -m "Commit Message" Since you are new to Apache Subversion and VisualSVN Server you definitely should set aside some time to read SVNBook. These introductory topics are highly recommended for novice Apache Subversion users:
As a Windows user, I strongly recommend you to consider TortoiseSVN client (and it's manual in addition to the above docs).