Firefox use a lot of resources of xorg resources (much more than other browsers). But I think your problem may be related to hardware acceleration.
- Open Iceweasel and disable this option:

- Exit of Iceweasel and look in top if this is closed.
- Run Iceweasel and try again the websites.
Next steps:
- If the problem persist, try with the official version of Firefox.
- If the problem persist with the official version, report to Mozilla.
- If the problem only occur with Iceweasel, report to Debian.