put into ~./bashrc this to load colors from your .directory file:

if [ "$TERM" != "dumb" ]; then
[ -e "$HOME/.dircolors" ] && DIR_COLORS="$HOME/.dircolors"
[ -e "$DIR_COLORS" ] || DIR_COLORS=""
eval "`dircolors -b $DIR_COLORS`"
alias ls='ls --color=auto'
fi