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  • Thanks, interesting thoughts and link. I'll update the question to clarify our case. Commented Dec 13, 2011 at 13:08
  • Pop unders also created a whole new swarm of buzz and hatred when they first popped under the scene: informit.com/articles/article.aspx?p=26535 Commented Dec 13, 2011 at 15:34
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    The problem is that the user isn't necessarily just done with your site, they could have been done for hours. Or they could have spent all that time browsing your site and others that use pop-unders and when they're finally done using the internet they now have fifty windows to close. The idea that "the timing" makes them more effective is ridiculous because by making a pop-under you surrender all control over the timing, it could be hours or even days before the user sees it. Commented Dec 13, 2011 at 16:50
  • @Random832 That's good point about tab browsing and timing. Commented Dec 13, 2011 at 17:12
  • I didn't mention tab browsing (though that makes the issue much worse, since the user may have had a dozen tabs open before they went to your site, and will work through all of them before seeing your pop-under) - simply going back to google after you're done on one site (and continuing to do so when they're done with their next task), rather than closing the browser window and reopening it, has the same effect, as would opening multiple conventional browsing windows (unless the pop-under goes in front of all the other windows) Commented Dec 13, 2011 at 17:14