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  • You say that you want to "target the site to Canada, but show it throughout the world" -- You need to create separate sites for canada targeting and rest of the world targeting. If you really want that you should have four sites: /en-ca, /en, /fr-ca, and /fr. Commented Nov 14, 2017 at 18:34
  • The canadian pages are exactly the same as the ones shown in the rest of the world. The website doesn't show any unique content to canadians at the moment, so I was wondering if it's even worth the hassle to have /en-ca and /fr-ca to begin with. I would rather reduce them to /en and /fr, and then have a hreflang to the language-locale, but have another hreflang to just language in case there are eventually pages for canadians. Commented Nov 14, 2017 at 18:37