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    Are you sure that the word ‘unsubscribe’ is appearing in the subject line and not in the message preview area to the right of the subject line? Gmail includes the first part of the email in the preview. If you have the unsubscribe link in the email header it will show the word 'unsubscribe' in the preview. You could simply move it to the footer. I recommend using a short summary of the message in the email header so that appears in the preview area instead. Commented Dec 15, 2011 at 7:41
  • If @Nick is incorrect, could you please add an image of what the issue looks like in GMAIL? That might help us answer the question. Commented Dec 15, 2011 at 14:52
  • Thanks, I will look into this as I am not sure about the header exactly unless my CMS is sticking it there. Commented Dec 15, 2011 at 17:11
  • @Nick - You mention e-mail headers, while I understand some of e-mail headers how do I put a message preview in the e-mail header? Commented Dec 15, 2011 at 17:20
  • Sorry for the confusion, Lynda. By 'header', I meant the opening line of the email as it appears in the message area that the recipient sees (not the more technical header information that's recorded but not shown to the user). I've posted an answer below that I hope explains it better, but feel free to comment if it's still not clear. Commented Dec 15, 2011 at 17:45