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  • Some semantic markup such as authorship is designed to be duplicated across multiple pages. I'm not sure what the point of local business markup is though, does it change the way the site is displayed in the SERPs at all? Commented Oct 22, 2013 at 21:30
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    Nope, but 90% of schema doesn't effect SERPS in any sharp or form and using that logic it would mean that schema is pretty useless - none the less they want it used as much as possible, I don't care as long its not bad practice or negative seo. Commented Oct 23, 2013 at 19:04