analytics that drive action

The Data team transforms complex data into clear, actionable insights through dashboards, analytics, and expert support

A DATA STORY

MortgageMatchupCenter Primary White

Phoenix, Arizona

menu efficiency

comparing like-event sales for menu prep

profitability

analysis tool identifies
underperforming stands

high analytics graph

Numbers in Motion

Numbers in motions

The analytics dashboard delivers a comprehensive view of venue performance through real-time, custom dashboards designed for concessions, labor, and ticketing. With self-service analytics tools, both venue operators and corporate stakeholders can track key performance indicators and evaluate event-level ROI by linking data across food & beverage, ingress, labor, and ticketing. This empowers teams to make faster, smarter decisions on the ground and at the executive level.

Underpinning the dashboard is a robust data infrastructure built on Microsoft Azure, integrating data from systems like Oracle Micros, Ticketmaster, MyVenue, and Clover. Governed data models and custom pipelines ensure clean, standardized datasets for reporting, analysis, and experimentation. Supported by embedded field analysts and strategic experts, OVG delivers not just insights—but the tools and expertise to act on them, elevating operational efficiency and long-term performance.

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