Find, win and grow your customer base
Advisory for Aussie SaaS founders through critical growth.
Free 30 Minute Call
Sachee Perera
Every founder I meet has a brilliant product. And the same pattern of problems.
See, most B2B SaaS companies don't fail on product…
Typical growth advice isn't built for early-stage B2B. It's optimised for later-stage companies or B2C segments, not for the realities Australian founders face: longer sales cycles, entrenched relationships, and markets where trust and local culture matter most. This mismatch creates three dangerous myths that stall your growth.
Myth #1
“A great product sells itself.”
Reality
In complex B2B, your product doesn’t sell itself; it needs a proactive sales motion.
Myth #2
“Just hire a salesperson to figure it out.”
Reality
You can’t delegate a problem you haven’t solved. Hire after you’ve personally closed 10+ deals.
Myth #3
“Follow the product-led growth (PLG) playbook.”
Reality
For high‑ACV, complex B2B in Australia, PLG is a later‑stage lever. First earn wins with founder‑led sales, then layer in PLG‑style experiences where appropriate.
But these critical GTM questions can't be answered with generic SaaS advice
How to get more demos?
Who is my ideal customer and how do I reach them?
Where do I spend money? Sales, Marketing or Product for growth?
How do I know if I have product market fit?
When do I raise funds?
How do we prioritise the product roadmap?
How on earth am I going to know what price, is right?
All these problems trace back to one thing:
you're building for the wrong stage.
The question isn't what to build. It's what to build right now, for the stage you're actually at.
Traction
$0 – $100K ARR
Chasing Product-Market Fit
Hire a VP Sales to figure it out
Close your first 10 deals yourself
Transition
$100K – $300K ARR
Establishing Go-to-Market Fit
Scale the ads budget
Document the playbook before you scale it
Scale
$300K – $1M ARR
Systemising Operations
Founder still runs every deal
Hire and systematise against a proven process
A solid go-to-market starts with the full picture:
the customer lifecycle.
Different segments, different stages, one continuous journey. From first hearing about you to renewing a year later.
👋 Howdy, I'm Sachee Perera.
That lifecycle above? I've built every stage of it. From scratch, four times over. Most recently as Founding COO at CorePlan, where I took the commercial engine from zero to $6.5M ARR and 100+ customers.
Before CorePlan: launched UberEATS in Perth, built Sidekicker's WA market from zero, delivered Accor Plus's highest growth in a decade.
I started as a mechanical engineer. Could've stayed technical. But I realised revenue is just a messier system to debug. Same variables, higher stakes, worse data.
Read my background→
How we can work together
Start with the stage that matches where you are right now, then open the dedicated page for the full process and fit.
Health Check
Find your #1 revenue bottleneck in 30 minutes
- Live 30-min commercial assessment
- Red/Yellow/Green health score
- Your #1 bottleneck identified
- One priority action to take
Hands-On Advisory
I partner with high-potential founders to build their commercial engine from day one. Includes hands-on execution, network access, and potential angel investment for the right opportunities.
Frequently asked questions
Every founder's situation is different. On our first call, we'll diagnose where you're stuck and figure out the best path forward. Depending on where you are, that might look like: → A 6-week sprint to build your first commercial playbook together → Fractional commercial leadership for 3-6 months as you scale → A focused project to solve a specific commercial challenge → Just a one-time diagnostic to get you unstuck Book a call and we'll figure out what makes sense for you.
You'll be working directly with me, Sachee Perera. I bring hands-on experience across sales, marketing, customer success, and people. I've helped numerous SaaS founders build their commercial engines from the ground up.
Yes. While my primary focus is strategic advisory, I can also provide hands-on execution support through strategic projects. This includes implementing commercial frameworks, positioning work, and other tactical initiatives.
The advisory is structured as an ongoing partnership. Most founders work with me for 3-6 months initially, but we can adjust based on your specific needs and goals.
While I recommend a minimum commitment of 3 months to see meaningful results, we can discuss shorter engagements for specific projects through the Strategic Projects offering.
I limit my advisory to one founder per direct competitive space at any given time. If there's a potential overlap, I'll flag it upfront so we can discuss it before we start working together.
We set clear milestones at the start of every engagement, whether that's acquiring your first 10 customers, hitting a specific ARR target, or building a repeatable commercial process. If we're not making measurable progress within the first 60 days, we'll reassess the approach together.
Find where your lifecycle is leaking revenue
A free, 30-minute call to pinpoint the one constraint holding back your growth.