Adding customer reviews and star ratings to your WordPress site is one of the easiest ways to build trust, increase clicks from Google, and turn visitors into paying customers.
Plus, people are far more likely to buy when they see real feedback from other users.
I’ve tested a variety of review plugins across blogs, eCommerce stores, and local business sites. Some are simple and great for collecting testimonials, while others offer advanced features like verified buyer badges, photo and video reviews, and built-in SEO tools.
In this guide, I’ll share the best WordPress review plugins that make it easy to collect, manage, and display reviews beautifully on your site—no coding needed.
These tools will help you turn happy customers into powerful social proof that drives more conversions.
My Verdict: Best WordPress Customer Reviews Plugins
In a hurry? Take a quick look at my picks to choose the right reviews plugin for your needs:
| Product | Starting Price | Best For | Key Feature | WPBeginner Rating |
|---|---|---|---|---|
| Smash Balloon Reviews Feed | All-in-one bundle for $598/year + Free | Displaying reviews from multiple platforms | Auto-syncs reviews from Google, Yelp, Facebook, and more in real time | 🥇 |
| WPForms | Starts at $49.50/year + Free | Collecting custom testimonials and reviews with forms | Lets you publish customer reviews automatically as WordPress posts | 🥈 |
| WP Business Reviews | Starts at $49/year | Local businesses like restaurants and service providers | Combines reviews from Google, Yelp, and Zomato with smart tagging | 🥉 |
| All in One SEO | Starts at $49.60/year + Free | Boosting review visibility in Google search results | Adds Product Review Schema to show rich snippets in search | 4 |
| Customer Reviews for WooCommerce | Starts at $59.99/year + Free | WooCommerce stores needing verified buyer reviews | Sends automated review request emails after purchase | 5 |
| WP Customer Reviews | Free | Manually collecting and moderating on-site reviews | Completely free with built-in moderation and schema support | 6 |
Why Add Customer Reviews to WordPress?
Customer reviews are one of the most powerful tools for building trust and boosting sales online.
When visitors see real feedback from other people, they feel more confident about making a purchase or booking a service. Reviews also help your site rank higher in Google by adding fresh content and rich snippets with star ratings.
Here’s how WordPress plugins make it easy to collect and display customer reviews:
- Full ownership: You control where reviews appear and how they look on your site.
- Flexible display options: Use plugins to show reviews in grids, carousels, sliders, or embedded feeds.
- Integration with trusted platforms: Pull in reviews from Google, Yelp, Facebook, and more automatically.
- Built-in SEO tools: Add schema markup to help search engines display star ratings in search results.
- Simple setup: Most review plugins work with drag-and-drop editors and shortcodes—no coding required.
Overall, WordPress customer review plugins make it easy to collect, manage, and showcase authentic feedback that drives conversions.
How I Tested the Best WordPress Customer Reviews Plugins
Choosing the right review plugin isn’t about reading feature lists. It’s about seeing what actually works when you’re collecting, managing, and displaying real customer feedback.
I’ve personally tested each plugin in this list across different types of WordPress sites—from simple blogs to WooCommerce stores and local business sites.
My goal was to see which tools make it easy to gather reviews, keep them organized, and display them in ways that boost trust and conversions.
Here’s what I focused on while testing:
- Setup and ease of use: How quickly could I install the plugin and start collecting or displaying reviews?
- Review collection methods: Did the plugin let me collect reviews through forms, import them from external platforms, or both?
- Display flexibility: How much control did I have over layout, styling, and where reviews appeared on my site?
- Moderation and filtering: Could I approve, reject, or filter reviews based on star ratings or keywords?
- SEO and schema support: Did the plugin include structured data to help reviews show up in Google search results?
- Integration options: How well did it work with WooCommerce, Google, Yelp, Facebook, and other platforms?
- Pricing and support: Was pricing clear, and did the plugin offer helpful documentation or customer support?
This hands-on approach helped me identify plugins that are genuinely beginner-friendly, powerful enough for growing businesses, and built to handle real-world review management.
🤝Why Trust WPBeginner?
At WPBeginner, we’ve spent over 15 years helping WordPress users build websites that work for their business goals.
Our team personally installs, tests, and compares every plugin we recommend on real WordPress sites—sites that serve millions of readers each month.
We don’t base our recommendations on marketing claims or sponsored placements.
Every plugin in this guide was tested for ease of use, real-world performance, and how well it helps you collect and display customer reviews that actually drive conversions.
Our goal is to help you choose tools that save time, work reliably, and grow with your business. You can read more about our process in our editorial guidelines.
Now, let’s take a look at the best customer reviews plugins for WordPress.
1. Smash Balloon Reviews Feed – Overall Best WordPress Customer Reviews Plugin
| Pros of Smash Balloon Reviews Feed | ✅ Replaces multiple plugins by pulling reviews from all top platforms in one place ✅ Setup takes just a few minutes—no coding required ✅ Real-time auto-sync means new reviews are displayed automatically ✅ Powerful filtering and moderation options help keep your brand image strong ✅ Seamlessly blends with your theme, so reviews look native to your site ✅ Optimized for speed and SEO |
| Cons of Smash Balloon Reviews Feed | ❌ Only supports the major review platforms ❌ The free version is limited to Google and Yelp reviews |
| Pricing | Free + Pro included in All-Access Bundle at $598 |
| Best For | Businesses that want to pull and display customer reviews from multiple platforms in one feed without manual updates |
Smash Balloon Reviews Feed is perfect if you want to show real customer feedback from Google, Yelp, Facebook, and other platforms without managing multiple plugins or copying reviews.
It automatically syncs your latest reviews and displays them in a clean, branded feed that matches your site’s design.
If you need more information about the tool’s features, take a look at our complete Smash Balloon review.
My Experience
I installed Reviews Feed Pro to test how well it handles reviews from different platforms in one place.
Connecting Google, Yelp, Facebook, and Trustpilot took just a few clicks, and I didn’t need any embed codes or separate plugins.
Once connected, the reviews appeared instantly on my site. Plus, the feed updated automatically whenever new reviews came in, so I never had to refresh or check for updates manually.
What really stood out was how well the reviews matched my site’s design.
The plugin automatically pulled in my theme’s fonts and colors, so the reviews didn’t look like external widgets pasted onto the page.
I tested the moderation tools next. I was able to filter out reviews with low star ratings, competitor names, or specific keywords I didn’t want displayed. This gave me control over which reviews my visitors would see.
Plus, the visual feed editor let me adjust the layout, header, reviewer names, dates, and call-to-action buttons.
I could customize everything without touching any code, and the changes appeared instantly in the preview.
I also checked how the feed looked on mobile devices. The reviews resized perfectly and stayed readable on smaller screens, which is important since many visitors browse on phones.
Performance was solid, too. The feed loaded quickly, and my site speed didn’t drop even with reviews from multiple platforms displaying at once.
The only downside I noticed was that you can’t add custom review sources beyond the supported platforms. If you collect reviews through another service, you won’t be able to display them in this feed.
Overall, it was an excellent experience. To get started, you may want to see our tutorial on how to show Google, Facebook, and Yelp reviews in WordPress.
Why I Recommend Smash Balloon Reviews Feed: It’s the easiest way to display authentic customer reviews from multiple platforms in one attractive feed.
The automatic syncing, built-in moderation, and seamless design make it a time-saver for business owners who want to keep their site fresh and trustworthy without extra maintenance.
2. WPForms – Best for Collecting Custom Testimonials
| Pros of WPForms | ✅ 2000+ form templates, including dedicated review and testimonial forms ✅ AI form builder creates custom forms in minutes ✅ Post Submissions addon publishes reviews automatically to your site ✅ Star ratings, NPS, and Likert scale fields capture feedback quickly ✅ Built-in spam protection ensures only real reviews get through ✅ Image upload fields let customers add photos for authenticity |
| Cons of WPForms | ❌ Advanced review features require higher-tier plans ❌ Basic plan limited to one site |
| Pricing | Free + Starts at $49.50/year |
| Best For | Businesses that want full control over collecting and publishing custom testimonials directly on WordPress |
WPForms is the ideal plugin for collecting testimonials, feedback, and product reviews directly on your site.
Instead of relying on third-party platforms, you build the exact review form you need and publish submissions automatically.
We’ve used WPForms across multiple sites for years. When I tested it specifically for collecting customer reviews, I was impressed by how fast I could launch a working review form using their pre-built templates.
For more details about our experience with the plugin, check out our WPForms review.
My Experience
I started by browsing the template library. WPForms offers over 2000 form templates, including ones built specifically for product reviews, restaurant feedback, and service testimonials.
I selected a testimonial template and opened the drag-and-drop editor.
The interface made it easy to add image uploads and custom questions without touching code.
Once I added the Survey & Polls addon, I could also insert star ratings and NPS fields. This made it easier for me to collect customer responses quickly.
I also tested the Post Submissions addon. It let me turn customer feedback into published posts automatically, so testimonials appeared on my site without manual copying and pasting.
I also enabled instant email notifications, so when someone submitted a review, I would receive an alert and respond quickly.
Smart conditional logic let me personalize questions based on previous answers. If someone rated a product highly, I could ask for a detailed testimonial. If they rated it low, I could route them to a support form instead.
Spam protection also worked well. The built-in honeypot technology filtered out fake submissions, so I only saw real reviews in my inbox.
Plus, WPForms comes with a powerful AI form builder. I described the type of review form I needed, and it generated a complete form in about two minutes.
However, keep in mind that advanced features like Post Submissions and star ratings require the Pro plan or higher, which adds extra cost for beginners.
Why I Recommend WPForms: It’s the best choice if you want full control over collecting and showcasing customer feedback directly on your site. You can easily build custom review forms with star ratings, images, and personalized questions and publish them automatically.
3. WP Business Reviews – Best for Local Businesses & Restaurants
| Pros of WP Business Reviews | ✅ Pulls reviews from Google, Facebook, Yelp, Yellow Pages, and Zomato ✅ Smart tagging and grouping to highlight your best reviews ✅ Automated syncing keeps your review feed fresh ✅ Built-in filters to exclude low-star or negative reviews ✅ Multiple layouts: grid, carousel, gallery, or list views ✅ Manual review entry lets you add custom testimonials |
| Cons of WP Business Reviews | ❌ No support for TripAdvisor or Trustpilot ❌ May require custom styling to match your theme perfectly |
| Pricing | Starts at $49/year |
| Best For | Restaurants, cafés, salons, and local service businesses that want to combine platform reviews with custom testimonials in one organized feed |
WP Business Reviews is built for local businesses that rely on customer feedback from multiple platforms. It gives you full control over how reviews are collected, organized, and displayed.
When I tested it on my demo site, I noticed how well it worked for restaurants, spas, and service-based businesses.
Unlike other plugins that simply show reviews, this one lets you curate which reviews appear and how they’re grouped.
My Experience
Upon installation, I connected WP Business Reviews to Google, Yelp, and Zomato. The setup process was quick and didn’t require any technical knowledge.
Once connected, the plugin automatically pulled in reviews, which was a time-saver. I didn’t have to copy and paste anything manually.
What stood out was the tagging and grouping system. I could highlight reviews based on keywords, product types, or star ratings.
This made it easy to showcase my strongest reviews on specific pages. For example, I tagged reviews that mentioned “fast service” and displayed them on my homepage.
The automated syncing feature kept my review feed updated in real time. New reviews appeared on my site without me doing anything.
I also used the built-in filters to exclude low-star reviews automatically. This gave me control over my brand reputation without hiding all negative feedback.
WP Business Reviews offers multiple layouts, including grid, carousel, and list views. I tested the carousel on a service page, and it looked clean and professional.
Another useful feature was manual review entry. This allowed me to import customer testimonials I collected through WPForms and merge them with platform reviews.
It’s perfect for adding verified testimonials from clients who don’t leave reviews on Google or Yelp.
The only thing that I didn’t like was that it doesn’t support TripAdvisor or Trustpilot. This means if you’re a hotel or international service provider, you might need a different solution.
Why I Recommend WP Business Reviews: It’s a powerful option for local businesses that want all their customer feedback in one place. You can pull in reviews from major platforms like Google, Yelp, and Facebook, then organize them with filters to highlight your best ones.
4. All in One SEO – Best WordPress Customer Reviews Plugin for SEO and Google Rich Results
| Pros of AIOSEO | ✅ Adds Product Review Schema to boost visibility in Google ✅ Supports FAQ, How-To, and Product schema types ✅ Helps review pages rank higher with SEO audit tools ✅ Local SEO addon improves visibility for local businesses ✅ Integrates seamlessly with WooCommerce ✅ Rich snippets with star ratings and review counts |
| Cons of AIOSEO | ❌ Schema must be added manually—not a dedicated review plugin ❌ Advanced schema options are only available in the Pro version |
| Pricing | Free + Basic starts at $49.60/year |
| Best For | Bloggers, affiliate marketers, and WooCommerce owners who want their customer reviews to appear in Google with star ratings and rich snippets |
All In One SEO is the tool I rely on when I want customer reviews to appear in Google search results, with star ratings, review counts, and pricing.
Keep in mind that it’s not a plugin that collects or displays reviews. Instead, it’s an SEO plugin that helps search engines understand and highlight the reviews you already have.
We use AIOSEO on WPBeginner to add schema markup for FAQs and How-To content. Plus, our partner brands use it on review roundups to trigger rich snippets that make their listings stand out in search results.
If you want to learn more about the tool, feel free to check out our AIOSEO review.
My Experience
We’ve been using AIOSEO for years across multiple sites. When I tested it specifically for review content, I focused on adding Product Review Schema to roundup posts and demo WooCommerce product pages.
The setup was straightforward. I opened a product review post, scrolled to the AIOSEO panel, and selected “Product Review” from the schema dropdown.
Then I filled in the product name, rating, price, and review author.
Once I saved the post, I used Google’s Rich Results Test to confirm the schema was working. The test showed star ratings, review count, and pricing—exactly what I wanted to appear in search results.
I also tested the FAQ schema on a comparison post. I added questions like “Which plugin is best for WooCommerce reviews?” and saw them appear as expandable results in Google within a few days.
The Local SEO addon was helpful for a client’s service-based business. I added business hours, location schema, and review markup to their contact page.
Their Google Business Profile started pulling in structured data automatically.
The WooCommerce integration worked well, too.
AIOSEO automatically detected product pages and let me add schema without custom code. I could set default values for product type, brand, and availability across the entire store.
The only thing that I didn’t like was that advanced schema customization requires the Pro version. The free version supports basic schema types, but if you want full control over Product Review or Local Business schema, you’ll need to upgrade.
Why I Recommend AIOSEO: It’s the best way to make your existing reviews more visible in Google search results. With built-in Product Review and Local Business schema, AIOSEO helps display star ratings, pricing, and other key details right in search listings.
5. Customer Reviews for WooCommerce – Best for Verified Buyer Reviews
| Pros of Customer Reviews for WooCommerce | ✅ Displays verified badges to prove reviews come from real customers ✅ Supports photo and video uploads for visual customer proof ✅ Sends automated review reminder emails after purchase ✅ Adds Q&A and FAQ tabs directly on product pages ✅ Offers discount coupons in exchange for reviews ✅ Includes structured data to show star ratings in Google search |
| Cons of Customer Reviews for WooCommerce | ❌ Only works with WooCommerce ❌ Free version uses a default WooCommerce template ❌ Not compatible with Easy Digital Downloads or other platforms |
| Pricing | Free + Premium starts at $59.99/year |
| Best For | WooCommerce store owners who want to collect authentic, verified buyer reviews with automated follow-up emails and photo/video uploads |
Customer Reviews for WooCommerce is built specifically for online store owners who want to collect real feedback from verified buyers.
If you run a WooCommerce shop and want reviews that help customers make confident purchase decisions, this plugin handles everything you need.
My Experience
I installed the plugin on a test store and connected it to WooCommerce in under five minutes. The setup wizard walked me through basic settings without any confusing steps.
Once I set it up, I tested the automated review reminder emails. After a test purchase, the plugin sent a follow-up email asking for a review.
I could even customize the timing and message, which made it easy to match my store’s tone.
Then, I tried the photo and video upload feature.
The plugin makes it really easy for customers to attach images or videos to their reviews, which gives others real visual proof of how products look and perform.
It works especially well for clothing, accessories, or physical goods where appearance matters.
From there, I added the Q&A and FAQ tabs to a product page. These tabs let customers ask questions directly on the page, reducing hesitation and support emails.
The plugin also lets you offer discount coupons in exchange for reviews. I set up a 10% off coupon that appeared after customers submitted feedback. This helped encourage more reviews while rewarding buyers for taking the time to share their thoughts.
Why I Recommend Customer Reviews for WooCommerce: It’s a must-have for store owners who want authentic, verified reviews that build instant trust. The plugin automatically follows up with buyers, adds verified badges, and supports photo and video uploads for real visual proof.
6. WP Customer Reviews – Best Free Plugin for Collecting Customer Reviews
| Pros of WP Customer Reviews | ✅ Completely free with no premium upsells ✅ Built-in moderation controls for filtering reviews ✅ Schema markup support improves SEO ✅ Simple shortcode system ✅ Admin can respond directly to customer reviews ✅ Customizable submission form with spam protection |
| Cons of WP Customer Reviews Cons | ❌ No integration with external review platforms ❌ Limited design options without CSS ❌ No bulk import or export functionality |
| Pricing | Free |
| Best For | Site owners who want full control over manually collected reviews without paying for premium features |
WP Customer Reviews is a great option if you want to collect and display reviews on your own site without connecting to Google, Yelp, or other platforms.
It’s one of the few truly free plugins that includes everything you need to build trust through customer feedback.
My Experience
I installed it on a test site to see how it handles review submission and display. What stood out immediately was how simple the setup was—no premium tiers, no feature gates, just a straightforward tool that does exactly what it promises.
The built-in review submission form appeared on my site right after activation. It included star ratings, customizable fields, and automatic spam protection without any extra configuration.
Every review submitted through the form went straight to moderation. I had full control over which reviews appeared publicly, which helped me filter out irrelevant or inappropriate submissions before they went live.
The shortcode system made placement easy. I could choose exactly how many reviews to display and drop them into posts, pages, or widget areas without touching any code.
Schema markup was already built in. Search engines could recognize and display my reviews in rich snippets, improving visibility in Google without requiring a separate SEO plugin.
However, what I didn’t like was that design customization was fairly basic. The default styling worked fine, but if you wanted to match your exact theme design, you’d need to write custom CSS or accept the simple layout.
Why I Recommend WP Customer Reviews: It’s completely free and gives you full control. You can collect, moderate, and display reviews without limitations.
What Is the Best WordPress Customer Reviews Plugin?
In my opinion, Smash Balloon Reviews Feed is the best choice for most WordPress users. It automatically pulls real customer reviews from Google, Yelp, Facebook, TripAdvisor, and Trustpilot into one beautifully designed feed that matches your site’s theme—no manual updates needed.
However, if you want to collect custom testimonials directly on your site, WPForms is a better choice.
For WooCommerce stores, I recommend Customer Reviews for WooCommerce. It adds verified buyer badges, photo reviews, and automated follow-up emails to boost trust and conversions.
Frequently Asked Questions About WordPress Customer Reviews Plugins
What is the best WordPress customer reviews plugin?
Smash Balloon Reviews Feed is the best option because it automatically syncs reviews from multiple platforms and displays them in a single feed that matches your site design.
Can I collect reviews directly on my WordPress site?
Yes. WPForms lets you create custom review forms with star ratings, photo uploads, and automated publishing to your site. This allows you to collect customer reviews directly in WordPress.
Do these customer reviews plugins help with SEO?
Yes. Plugins like AIOSEO add Product Review Schema to your pages, which helps star ratings appear in Google search results and can increase click-through rates.
Can I filter out negative reviews?
Yes. Smash Balloon Reviews Feed Pro and WP Business Reviews both include moderation tools that let you filter reviews by star rating or keywords.
Is there a free WordPress review plugin?
Yes. WP Customer Reviews is completely free and includes a review submission form, moderation tools, and schema markup for SEO.
More Resources for Customer Reviews
If you want to grow your business and build trust with visitors, adding customer reviews is just the beginning.
Here are more helpful guides to explore:
- How to Add Rotating Testimonials in WordPress
- Best WordPress Form Builder Plugins Compared
- How to Display Your Facebook Page Reviews in WordPress
- Best Google Reviews Plugins for WordPress (Expert Pick)
- Best WooCommerce Plugins to Boost Your Online Store
- The Easy Way to Embed TripAdvisor Reviews in WordPress (No API Required)
- How I Turned My WordPress.org Reviews Into Powerful Social Proof
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Dennis Muthomi
I’ve been using WPForms to collect reviews but hadn’t thought about using AIOSEO to optimize them. The tip about adding product review schema to increase search engine visibility is a great one I’ll be implementing. Good way to get more mileage out of customer feedback and potentially more organic traffic.
Thanks for breaking it all down!
Jiří Vaněk
Previously, I tried adding this functionality to my website using various plugins but was always dissatisfied with something. When I started using the PRO version of WP Forms, I discovered that it is actually the best plugin for these purposes. Not only did it solve my contact form needs, but it also replaced plugins for reviews effectively. It’s a comprehensive plugin that can replace ten others with its capabilities. For me, it’s number one on this list.
Moinuddin Waheed
it’s good to see that wpforms is multipurpose in the sense that we can use it not just making intuitive forms but also for making reviews.
it means without having to install an additional plugin , wpforms will suffice the need for reviews as well.
Thanks wpbeginner, I am already using it and will utilise for this purpose as well.
Ralph
I already plan on using WPForm for making my contact form more professional and it is great to know i can also use if for reviews. One less plugin to load means faster website.
Jiří Vaněk
Coincidentally, I won this plugin here on wpbeginner, and I can only recommend it. I used the free version, and now I have the full version for a year. It can do quite a lot, and I was able to customize the contact form like never before. I’m still getting familiar with it, but if you’re considering it, definitely go for it.