How to Sell Fonts Online with WordPress (Step by Step)

We’ve been selling our own digital products for a long time, so we know it’s a great way to create passive income. We personally sell our WordPress software, but if you’re a typographer or type designer, then you can sell your own fonts.

The best part? You don’t need complex coding knowledge or expensive platforms to get started selling fonts online with WordPress.

In this step-by-step guide, we’ll show you exactly how to set up your font shop using WordPress.

We will talk about which plugins work best, how to protect your font files, and the essential features you need to start making sales.

Why Sell Fonts Online With WordPress?

Selling fonts online is one of the easiest ways to turn your creativity into passive income.

Fonts are digital products, so once you’ve created them, they can be sold unlimited times without extra effort.

Here’s why it makes sense:

• High demand – Designers, bloggers, marketers, and businesses are always looking for new typefaces to make their work stand out.
• Low costs – You don’t need storage, shipping, or a big budget. Just a computer and a storefront.
• Scalable income – A single font can generate sales for years without additional work.
• Global audience – Your fonts can be downloaded instantly by customers around the world.
• Niche opportunities – Whether it’s logos, digital art, or branding, you can target specific markets and stand out.

Selling fonts online not only provides a steady revenue stream but also allows you to build a brand around your creative work.

Which Platforms Should You Use to Sell Fonts Online?

The best platform for selling fonts online is WordPress + Easy Digital Downloads.

This setup gives you complete control over your store, allows you to sell digital products with ease, and helps you avoid the commission fees that come with third-party marketplaces.

WordPress is the most popular website builder in the world, powering over 43% of all sites. It’s flexible, beginner-friendly, and puts you in charge of your own branding and customer experience.

Easy Digital Downloads, on the other hand, is specifically designed for selling digital products, such as fonts. It lets you upload unlimited files, manage payments securely, and run your entire store from a single dashboard.

Many of our partner brands use EDD for their digital shops and have found it both easy to set up and scalable as their businesses grow. For details, see our complete EDD review.

Now that you know the best platform, let’s go through the steps of setting up your font shop with WordPress and Easy Digital Downloads:

• Step 1: Setting Up a WordPress Website
• Step 2: Setting Up Easy Digital Downloads in WordPress
• Step 3: Adding a Payment Method to Sell Fonts
• Step 4: Adding Fonts as Digital Products
• Step 5: Customize Your Font Download Emails
• Step 6: Promote Your Online Font Store
• Bonus: Use Plugins and Tools to Promote Your Digital Downloads Store
• Frequently Asked Questions About Selling Fonts Online

Step 1: Setting Up a WordPress Website

To start selling fonts online, you’ll first need a domain name, web hosting, and an SSL certificate.

A domain name is the website address that people will enter on the internet to visit your site. You can think of it as an address to your house, but for the internet, like wpbeginner.com.

Web hosting is a place where your website lives online. It’s where all your website files, fonts, and other information are stored. To help you out, we’ve selected the best WordPress hosting services that you can purchase.

One of our top recommended hosting providers is SiteGround. It offers managed WordPress hosting for Easy Digital Downloads (EDD). It comes with a free SSL certificate, EDD pre-installed, all the optimization features, and you get a huge discount.

For more details, you can see our guide on how to make a WordPress website.

Step 2: Setting Up Easy Digital Downloads in WordPress

Next, you’ll need to install Easy Digital Downloads on your WordPress website.

If you opted for SiteGround’s EDD hosting, then Easy Digital Downloads will come preinstalled.

However, if you’re using another WordPress hosting service, then you’ll need to install and activate the Easy Digital Downloads plugin. For more details, please see our guide on how to install a WordPress plugin.

Upon activation, you can go to the Downloads » Settings page from your WordPress admin panel. From here, you’ll need to enter the license key under the General tab.

You will find the license key in the Easy Digital Downloads account area.

Next, you’ll need to scroll down and enter your business information. For instance, you can choose a business name, business type, address, and more.

You can also select the business country and region from the dropdown menu. This will help determine where your business is located and allow EDD to fill different fields automatically.

Once you’re done, click the ‘Save Changes’ button.

Step 3: Adding a Payment Method to Sell Fonts

Next, you’ll need to set up payment methods to accept payments from customers who buy fonts.

By default, Easy Digital Downloads includes Stripe, PayPal, and credit cards as payment options.

From the settings page, click on the ‘Payments’ tab. You will land on the ‘General’ sub-tab by default.

After that, you can check the box next to each payment gateway you want to use on your website.

If you select multiple payment options, then you’ll have to set the default gateway. Simply click the ‘Default Gateway’ dropdown menu and choose the method that will appear by default.

We recommend using Stripe, as it lets you accept credit card payments, Apple Pay, and Google Pay. This makes it a versatile payment option for users.

Next, you’ll need to configure each payment option you selected for selling fonts online. Do note that the process may vary for each service.

For example, we will select Stripe for this tutorial.

Simply click the ‘Stripe’ tab under the Payments settings. From here, click the ‘Connect with Stripe’ button.

After that, you can follow the onscreen instructions in the setup wizard to connect your Stripe account with Easy Digital Downloads.

Now, you’ll need to repeat these steps for other payment gateways you added to your digital store.

Lastly, you can switch to the ‘General’ tab and then select ‘Currency.’ Here, Easy Digital Downloads lets you select the default currency for your store.

Once you’re done, simply click the ‘Save Changes’ button.

Step 4: Adding Fonts as Digital Products

Now that you’ve set up a WordPress site and configured Easy Digital Downloads, the next step is to add your custom fonts to the store.

To create a digital product, you can head to Downloads from your WordPress dashboard and then click the ‘Add New’ button.

Next, you’ll need to enter the name of your font. This will appear at the top of the product page, so you’d typically want to use the font name.

Under that, you can also add a brief description of the custom font. Here, you can list out the details of your font, like specification, size, style, weights, variations, and more.

This is also the perfect place to mention the type of license the customer will be purchasing.

Font licensing is crucial because it tells your customers how they can legally use your font (e.g., for personal use, commercial projects, or on a website).

You should include a simple text file (license.txt) explaining these terms inside your downloadable .zip file.

After that, you can scroll down to the ‘Download Details’ section.

Here, you’ll see options to set the price for a single product, bundle, or service. Then, under ‘Pricing Options,’ simply enter the price for your custom font.

If you’d like to price different variations of fonts differently, then you can also enable the ‘Enable variable pricing’ option.

Next, you can head to the ‘Download Files’ section. From here, you’ll need to enter a name for your file and then upload the font zip file.

Under ‘File Name,’ give your download a clear title. Then, click ‘Upload a File’ to add your font file.

We strongly recommend packaging your different font formats (like .otf, .ttf, and web-friendly .woff files) and a license agreement into a single .zip file.

This makes it easy for customers to get everything they need in one click.

If you have multiple files, then simply click the ‘Add New File’ button and upload different variations of the font.

The final step is adding a product image for your website. You can click the ‘Set Download Image’ option from the settings panel on the right and upload an image.

We recommend using a picture of the font as the download image.

To make it stand out, create an eye-catching graphic that showcases your font in action with sample words or a stylish phrase. This helps customers visualize how they can use it!

When you’re happy with all the settings, you can click the ‘Publish’ button at the top.

You can now repeat this step to add more fonts to your WordPress website and sell them online.

Step 5: Customize Your Font Download Emails

Easy Digital Downloads sends default emails to customers who purchase your fonts online.

However, the default email is plain and lacks branding or a logo.

You can customize these emails in Easy Digital Downloads by adding your own brand name or logo. This helps make your emails stand out and shows a professional touch.

To customize emails, you’ll need to go to Downloads » Settings from the WordPress dashboard and then click on the ‘Emails’ tab.

Here, you can upload a logo by clicking the ‘Attach File’ button.

There are also options to edit the ‘from’ name and email address.

If you scroll down, then Easy Digital Downloads also gives an option to enable WP Mail SMTP.

It is the best SMTP plugin for WordPress that helps email deliverability and prevents your emails from landing in the spam folder or not reaching the customer’s inbox.

To learn more, please see our guide on how to fix the WordPress not sending email issue.

When you are done, simply click the ‘Save Changes’ button.

Next, you can switch to the ‘Purchase Receipts’ tab.

Here, you can edit the purchase email subject, heading, and the text of the email.

Don’t forget to save your changes when you are done.

You can also send a test email to see your changes and ensure everything is working correctly. Simply click the ‘Send Test Email’ button, and EDD will send a message to your admin email address.

Step 6: Promote Your Online Font Store

Now that your digital store is ready to sell fonts, you’ll need to promote it to drive traffic and sales.

There are different ways you can start promoting your store. This can include creating a sales page where you list different fonts and adding the page to your website navigation menu. You can also display different fonts on the homepage to improve their visibility and get conversions.

Other than that, creating a WordPress blog can help drive traffic to your website. You can write about different fonts and cover extensive topics, like when to use them or share your own experience.

Easy Digital Downloads also lets you create a purchase button, which you can add anywhere on your site. It is similar to a buy now button, where users can purchase fonts with a click of a button.

Simply head to Downloads from your WordPress dashboard and edit one of the fonts.

Next, you’ll need to scroll down to the Purchase Shortcode section.

Go ahead and copy the shortcode.

You can now add the purchase shortcode to any page or post and allow users to buy the font.

Bonus: Use Plugins and Tools to Promote Your Digital Downloads Store

Besides that, there are lots of WordPress plugins you can use to help promote your online font store. Here are some of the top picks to help you sell digital products:

• OptinMonster – It is the best conversion optimization software in the market. You can create multiple campaigns to grow your email list, convert visitors into customers, and reduce cart abandonment.
• All in One SEO (AIOSEO) – It is the best SEO plugin for WordPress that helps optimize your site for search engines and get more traffic and sales.
• MonsterInsights – You can use this plugin to set up Google Analytics in WordPress without editing code. It helps track user behavior on your site, shows where visitors are coming from, how your site is performing, and more. You can uncover amazing insights to grow your business and make data-driven decisions.
• PushEngage – It is the best push notification software for WordPress. You can use it to send personalized web push notifications and let users know about new fonts, sales, discount coupons, and more.
• RafflePress – You can use RafflePress to run viral giveaways. This helps build social followers, grow your email list, build brand recognition, and promote your fonts.

Frequently Asked Questions About Selling Fonts Online

Here are some questions that our readers frequently ask about selling fonts online:

What is the best file format for selling fonts online?

The best practice is to package your font files (like .otf, .ttf, and .woff) into a single compressed .zip file. This makes it easy for customers to download everything in one click and keeps your product organized.

How do I protect my fonts from being stolen?

Easy Digital Downloads helps protect your work by securing your file URLs and restricting access to paying customers only. It’s also crucial to include a clear End-User License Agreement (EULA) with your download to define how the font can and cannot be used.

How much can I make selling fonts?

Your income can vary widely based on the quality of your fonts, your niche, and your marketing efforts. Font prices typically range from $10 to $50 for personal use.

At the same time, commercial licenses typically start at around $50 and can range up to several hundred dollars, depending on the number of styles, the complexity of the design, and the licensing terms offered.

Do I need a special WordPress theme to sell fonts?

No, you don’t need a special theme, as Easy Digital Downloads is designed to work with most modern WordPress themes. However, using a theme built for eCommerce can offer a better shopping experience for your visitors.

We hope this article helped you learn how to sell fonts online with WordPress. You may also want to see our guide on how to sell videos online with WordPress and our tutorial on how to easily add icon fonts in your WordPress theme.

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