In Facebook ad manager, I can see different categories of conversions against each campaign i.e.
Website Purchases 9 Website Adds to Cart 724 Website Registrations Completed 6 Website Checkouts Initiated 24 Website Searches 272 I am using graph API to extract this data from Facebook Marketing API(insights, attribution)
Firstly I tried to extract campaign level conversions from insights using
act_ad_Account_ID/insights?date_preset=this_month&action_attribution_windows=7d_click&level=campaign&fields=campaign_name,conversions,conversion_values,cost_per_conversion But I could not see the categories i.e. website purchases, adds to cart etc. in the retrieved data.
Then I tried using attribution with query
<Business Unit ID>/conversion_events?fields=name,id,cost_per_1k_impressions as a result, I retrieved these categories associated with business unit ID overall.
"data": [ { "name": "Website Searches", "id": "11*******772", "cost_per_1k_impressions": 11388.238 }, { "name": "Website Adds to Cart", "id": "1121******775", "cost_per_1k_impressions": 188.238 }, { "name": "Website Purchases", "id": "11***********7874", "cost_per_1k_impressions": 7088.238 }, { "name": "Website Checkouts Initiated", "id": "11212**********", "cost_per_1k_impressions": 17088.238 }, { "name": "Website Subscriptions", "id": "1********80141", "cost_per_1k_impressions": 1137088.238 } But these are overall stats, I want to retrieve these stats at campaign level. Where to put down a campaign filter. Just using these API first time.
