Factorial ANOVA, Hypothesis Testing with Logistic and Linear Regression

This repository contains two projects.

This project is on analyzing the results of a 2^4 factorial experiment for conversion of credit card marketing offers. I have used logistic regression for hypothesis testing.

This project is on analyzing the results of a 2 x 3 factorial experiment for session duration on Instagram as a function of Ad Type (2 levels) and Ad Frequency (3 levels). I have used two methods for hypothesis testing: linear regression and 2-way ANOVA.