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The Higgs potential is written as $V(\phi) = -\mu^2 |\phi|^2 + \lambda^2 |\phi|^4$, where $|\phi|^2 = \phi^\dagger \phi $ and $ \phi $ is a complex scalar doublet. My question is: why do we not include a $|\phi|^3$ term, which is also gauge invariant? Is it because this term is non-polynomial $(|\phi|^2)^{3/2}$ which can lead to infinite series in Taylor expansion?

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    $\begingroup$ Are you surveying renormalizable systems? $\endgroup$ Commented Nov 20 at 16:31
  • $\begingroup$ @CosmasZachos I thought of it as a renormalizable system, as the potential doesn't include higher-order terms. $\endgroup$ Commented Nov 20 at 17:37
  • $\begingroup$ So his cockeyed cubic spoils the broth... No? $\endgroup$ Commented Nov 20 at 17:49
  • $\begingroup$ @CosmasZachos So cubic term is not renormalizable here? $\endgroup$ Commented Nov 21 at 5:26
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    $\begingroup$ The square root interaction appears dangerous. $\endgroup$ Commented Nov 21 at 12:29

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