At several companies the term "game day" is used to mean testing functionality of a product in a production (or similar) environment. Specifically, testing a that an intended mechanism works as expected.
An example would be shutting down a master database and see that the replica database is being used instead.
But why is this called "game day"? Is it a sports analogy? Neither of the words make sense to me in isolation: it rarely takes a day, and it's no more game-like than anything else at work.