iheartcsharp's answer even works on Windows. Compiling sdparm with MinGW didn't work, it didn't recognize SCT or STANDBY, but the latest sdparm_64 binary I could find, 1.10 20160222, from here, did work.
My external 12 TB Elements drive was seemingly spun down whenever I went to copy files to it, whereas my other external Seagate drive has practically never spun down. sdparm's output backs that up.
Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe --wscan ... PD13 [K] WD Elements 25A3 1029 serial# Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe PD13 PD13: WD Elements 25A3 1029 Power condition mode page: PM_BG 0 [cha: n, def: 0, sav: 0] Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe --get SCT PD13 PD13: WD Elements 25A3 1029 SCT 18000 [cha: y, def:18000, sav:18000] Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe --save --set STANDBY=0 PD13 PD13: WD Elements 25A3 1029 Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe --get STANDBY PD13 PD13: WD Elements 25A3 1029 STANDBY 0 [cha: y, def: 1, sav: 0] Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe --get SCT PD13 PD13: WD Elements 25A3 1029 SCT 18000 [cha: y, def:18000, sav:18000] Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe --save --set SCT=999999999 PD13 PD13: WD Elements 25A3 1029 mode select (10): Fixed format, current; Sense key: Recovered Error Additional sense: Rounded parameter Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe --get SCT PD13 PD13: WD Elements 25A3 1029 SCT 288000 [cha: y, def:18000, sav:288000] Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe --get STANDBY PD12 PD12: Seagate Expansion Desk 9401 STANDBY not found in Power condition mode page Administrator@~ MINGW64 /j/compile/sdparm/src # ./sdparm_64.exe --get SCT PD12 PD12: Seagate Expansion Desk 9401 SCT not found in Power condition mode page
288 seconds seems to be the maximum spindown time, but it shouldn't matter with standby set to 0.
Probably bad form to add this as a "top level" answer, but this is one of the first search results I got while trying to figure out how to keep this drive from going to sleep, hoping it helps someone.
lsblk -Sdoes only show “External USB 3.0 HDD” or something similar.)