See node Text Scale of the Emacs manual (C-h r).

It tells you how to incrementally enlarge/reduce the size of the text in a buffer.

14.11 Text Scale

To increase the height of the default face in the current buffer, type C-x C-+ or C-x C-=. To decrease it, type C-x C--. To restore the default (global) face height, type C-x C-0. These keys are all bound to the same command, text-scale-adjust, which looks at the last key typed to determine which action to take.

The final key of these commands may be repeated without the leading C-x. For instance, C-x C-= C-= C-= increases the face height by three steps. Each step scales the text height by a factor of 1.2; to change this factor, customize the variable text-scale-mode-step. A numeric argument of 0 to the text-scale-adjust command restores the default height, the same as typing C-x C-0.

The commands text-scale-increase and text-scale-decrease increase or decrease the height of the default face, just like C-x C-+ and C-x C-- respectively. You may find it convenient to bind to these commands, rather than text-scale-adjust.

The command text-scale-set scales the height of the default face in the current buffer to an absolute level specified by its prefix argument.

The above commands automatically enable the minor mode text-scale-mode if the current font scaling is other than 1, and disable it otherwise.