To find the matrix of a linear transformation $T$ with respect to the standard basis, first you have to know which space $T$ is going from (the "domain") and which space $T$ is sending vectors to (the "codomain"). Here you can see that the vectors in the domain have 3 components (they are $x_1,x_2,$ and $x_3$), and (if we're working with just real numbers, as is typical), and that the outputs have three components. So $T$ is a linear transformation from $ \mathbb{R}^3$ to $\mathbb{R}^3$. What you do is you find $T(e_1)$, $T(e_2)$, and $T(e_3)$. Those appear as the columns of the matrix.
So in this example, $T(e_1)=(0,2,3)$ (you just plug in $x_1=1,x_2=0,x_3=0$). This goes in the first column. Then find $T(e_2)$. That goes in the 2nd column. Then find $T(e_3)$. That goes in the third column.
How to check something is a linear transformation:
Let's review what the term linear transformation means. If $V$ and $W$ are vector spaces, a linear transformation from $V$ to $W$ is a map $T$ from $V$ to $W$ such that for every two scalars $c$ and $d$, and every two vector $v_1$ and $v_2$ in $V$, $T(cv_1+dv_2)=cT(v_1)+dT(v_2)$.
(If you're taking linear algebra, it would be a good idea to memorize this.)
As Bye_World says, you can also break this down into two criteria. First, check that for every single scalar $c$ and every single vector $v$ in $V$, $T(cv)=cT(v)$. Then check that for every two vectors $v_1$ and $v_2$ in $V$, $T(v_1+v_2)=T(v_1)+T(v_2)$. I'm going to walk you down how I would do the first thing to check. In parentheses I'll write down my mental picture.
If $\textbf{v}=(v_1,v_2,v_3)$ and $c$ is any scalar, does $T(c\textbf{v})=cT(\textbf{v})$?
(I have to convert the thing on the left of the equals sign to the thing on the right. First I'll write $c\textbf{v}$ in coordinates:)
$c(v_1,v_2,v_3)=(cv_1,cv_2,cv_3)$.
(Now I need to plug that into $T$. They tell you what $T$ does, so I use that.)
$T(cv_1,cv_2,cv_3)=(cv_2+cv_3, 2cv_1+cv_3, 3cv_1-cv_2+cv_3)$.
(OK. Now I'm trying to check that this is equal to $cT(\textbf{v})$. Let me write that in coordinates.)
$cT(\textbf{v})=cT(v_1,v_2,v_3)=c(v_2+v_3,2v_1+v_3,3v_1-v_2+v_3) ...
(So I rewrote the left hand side out and I rewrote the right hand side and I have to now check that I got the same thing. You can see that this is the same by distributing the $c$ across)
$=(cv_2+cv_3,2cv_1+cv_3,3cv_1-cv_2+cv_3)$.
(Now conclude:)
So $T(c\textbf{v})=cT(\textbf{v})$.
That's how you do the first part of checking that something is a linear transformation. I'll let you do the second part.
By the way, what, in words, is going on? Think of $T$ as a function, except instead of taking numbers to other numbers (like $f(x)=x^2$), it takes vectors to other vectors. The condition that $T(c\textbf{v})=cT(\textbf{v})$ can be visualized. If $\textbf{v}$ was a purple vector, then $T(\textbf{v})$ is where the purple vector goes. The statement says that, any scalar multiple of the purple vector goes to the corresponding scalar multiple of where the purple vector goes. So for instance, 2 times the purple vector has to go to 2 times where the purple vector goes, etc. I think some linear algebra students find this explanation helpful.