When a startup is raising capital, it typically wants to paint itself in a positive light in order to attract investors. As investors conduct due diligence, how can they tell the difference between flowery marketing language and reliably sourced claims? … Continue reading
tam
What Are TAM, SAM, and SOM? Metrics commonly referenced by early-stage startups include Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). While these metrics may help provide insight into a startup’s potential market size, investors … Continue reading