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Pinterest Q1 2026 Benchmark
Pinterest spend grew ~88% YoY across Prescient brands, yet remains just ~2% of wallet share. MMM reveals a ~60% measurement gap vs. platform-reported ROAS, with ~30% of Pinterest's value flowing through halo effects to DTC and Amazon.
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Pinterest Benchmark: Beauty & Personal Care
Prescient's MMM reveals Pinterest delivers ~5.5x ROAS in Beauty when halo effects are measured — a ~2.6x uplift over platform-reported metrics. See how Pinterest drives full-funnel discovery across DTC and Amazon.
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Snap Isn't Underperforming — You're Measuring It Wrong
Across $1.9B in GMV, Snap's platform ROAS consistently overstates incremental impact — yet the channel ranks among the highest halo contributors, driving disproportionate indirect revenue to Amazon. Snap isn't a conversion channel. It's a conversion accelerator.
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TikTok Scaled Without Breaking — Here's the Data
TikTok spend ramped sharply into Q4 2025 across 64 Prescient brands representing $4.2B in GMV. MMM shows competitive ROAS, durable CAC efficiency at scale, and significant platform under-reporting. GMV Max delivered the lowest CAC of any channel measured.
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Pinterest Benchmark: Beauty & Wellness
Prescient's MMM reveals Pinterest delivers ~5.2x ROAS in Beauty & Wellness when halo effects are measured, a ~3.3x uplift over platform-reported metrics. ~65% of Pinterest's attributed revenue flows through halo pathways, notably to Amazon.
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