If this is necessary, then you can do this pretty easily with a custom binding.
Here is a binding that would set an existing observable using the element's innerText or create an observable if it doesn't exist.
ko.bindingHandlers.textWithInit = { init: function(element, valueAccessor, allBindingsAccessor, data) { var property = valueAccessor(), content = element.innerText || element.textContent; //create the observable, if it doesn't exist if (!ko.isWriteableObservable(data[property])) { data[property] = ko.observable(); } data[property](content); ko.applyBindingsToNode(element, { text: data[property] }); } };
You would use it like:
<div data-bind="textWithInit: 'email_sended'"></div>
Note that the property name is in quotes, as the binding supports the observable not existing yet
Sample: http://jsfiddle.net/rniemeyer/kKBBj/