Thomas, as a Starting Point visit this page in the documentation: http://jadira.sourceforge.net/usertype-userguide.html
This is the example there:
@Column @Type(type="org.jadira.usertype.dateandtime.joda.PersistentLocalDateTime") private LocalDateTime dateTime;
Actually that is pretty much all you need to do.
You probably want the PersistentTimestamp class (refer to the Javadoc at http://jadira.sourceforge.net/apidocs/index.html for the full list of classes). The available persistent classes for Joda Time are:
PersistentDateMidnight
PersistentDateMidnightAsString
PersistentDateTime
PersistentDateTimeAndZone
PersistentDateTimeAndZoneWithOffset
PersistentDateTimeAsString
PersistentDateTimeWithZone
PersistentDateTimeZoneAsString
PersistentDateTimeZoneWithOffsetAsString
PersistentDurationAsString
PersistentInstantAsMillisLong
PersistentInstantAsNanosBigInteger
PersistentInstantAsString
PersistentInstantAsTimestamp
PersistentInterval
PersistentLocalDate
PersistentLocalDateAsString
PersistentLocalDateTime
PersistentLocalDateTimeAsString
PersistentLocalTime
PersistentLocalTimeAsMillisInteger
PersistentLocalTimeAsNanosLong
PersistentLocalTimeAsString
PersistentLocalTimeAsTimestamp
PersistentMinutes
PersistentMonthDayAsString
PersistentPeriodAsString
PersistentTimeOfDay
PersistentTimeOfDayAsMillisInteger
PersistentTimeOfDayAsNanosLong
PersistentTimeOfDayAsString
PersistentTimeOfDayAsTimestamp
PersistentYearMonthAsString
PersistentYearMonthDay
PersistentYearMonthDayAsString
PersistentYears
I think you want PersistentInstantAsTimestamp if you are not interested in timezones, or maybe PersistentLocalDateTime.
If have any issues above and beyond this you can follow up here or report them via http://jadira.atlassian.net/ and I will do my best to assist.
Disclaimer: I am the maintainer of Jadira Usertype.