What I understand is that this question is asking why for
$X_1, X_2, ...\overset{iid}{\sim}F_X(x)$ with $X \sim N(\mu,\sigma^2)$
we have that
$Var(X_1), Var(X_1+X_2), Var(X_1+X_2+X_3), ...$ is increasing while
$Var\bigg(\dfrac{X_1}{1}\bigg), Var\bigg(\dfrac{X_1 + X_2}{2}\bigg), Var\bigg(\dfrac{X_1 + X_2 + X_3}{3}\bigg), ...$
is decreasing or at least non-increasing. I guess OP just overlooked that there's a fraction $\frac{\cdot}{n}$ multiplied to the sum.
Dave's answer explains why the 2nd sequence is decreasing, but actually even if variance were for example linear in taking out constants, the sequence is non-increasing due to being constant:
$(Var\bigg(\dfrac{X_1}{1}\bigg), Var\bigg(\dfrac{X_1 + X_2}{2}\bigg), Var\bigg(\dfrac{X_1 + X_2 + X_3}{3}\bigg), ...) = (\dfrac{1\sigma}{1}, \dfrac{2\sigma}{2}, \dfrac{3\sigma}{3}, ...)$
This post actually is not mainly to answer the question but to see if indeed this is what OP was overlooking: that there's a fraction $\frac{\cdot}{n}$ multiplied to the sum?
P.S. Re the wikipedia quote of OP the 'normalised' part links to this page which says
There are different types of normalizations in statistics – nondimensional ratios of errors, residuals, means and standard deviations, which are hence scale invariant – some of which may be summarized as follows.
So I guess the relevant part of the above quote is 'means' and thus the 'normalised sum' in OP's quote refers to taking the mean, i.e. refers to the missing fraction $\frac{\cdot}{n}$ multiplied to the sum.